Mastering the Marketplace

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Release : 2017-12
Genre : History
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Book Rating : 670/5 ( reviews)

Mastering the Marketplace - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Mastering the Marketplace write by Anne O'Neil-Henry. This book was released on 2017-12. Mastering the Marketplace available in PDF, EPUB and Kindle. Mastering the Marketplace examines the origins of modern mass-media culture through developments in the new literary marketplace of nineteenth-century France and how literature itself reveals the broader social and material conditions in which it is produced. Anne O’Neil-Henry examines how French authors of the nineteenth century navigated the growing publishing and marketing industry, as well as the dramatic rise in literacy rates, libraries, reading rooms, literary journals, political newspapers, and the advent of the serial novel. O’Neil-Henry places the work of canonical author Honoré de Balzac alongside then-popular writers such as Paul de Kock and Eugène Sue, acknowledging the importance of “low” authors in the wider literary tradition. By reading literary texts alongside associated advertisements, book reviews, publication histories, sales tactics, and promotional tools, O’Neil-Henry presents a nuanced picture of the relationship between “high” and “low” literature, one in which critics and authors alike grappled with the common problem of commercial versus cultural capital. Through new literary readings and original archival research from holdings in the United States and France, O’Neil-Henry revises existing understandings of a crucial moment in the development of industrialized culture. In the process, she discloses links between this formative period and our own, in which mobile electronic devices, internet-based bookstores, and massive publishing conglomerates alter—once again—the way literature is written, sold, and read.

Literature in the Marketplace

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Release : 2003-07-28
Genre : Language Arts & Disciplines
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Book Rating : 930/5 ( reviews)

Literature in the Marketplace - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Literature in the Marketplace write by John O. Jordan. This book was released on 2003-07-28. Literature in the Marketplace available in PDF, EPUB and Kindle. This wide-ranging and innovative collection of essays addresses important issues in cultural studies and the history of the book. Multidisciplinary in approach, the essays consider different aspects of the production, circulation, and consumption of printed texts throughout the nineteenth century. Topics studied include market trends, modes of publication, the use of pseudonyms by women writers, readerships and reading ideologies, and copyright law; and the book examines a wide range of printed materials, from valentines, advertisements, illustrations, and fashionable annuals, to the more traditional literary genres of poetry, fiction and periodical essays. The authors under discussion include Dickens, the Brontës, George Eliot, Meredith, and Walter Pater. Contributors draw on speech-act, reader-response, and gender theory in addition to various historical, narratological, materialist, and bibliographical perspectives.

In the Company of Books

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Release : 2006-01-01
Genre : Literary Criticism
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Book Rating : 418/5 ( reviews)

In the Company of Books - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook In the Company of Books write by Sarah Wadsworth. This book was released on 2006-01-01. In the Company of Books available in PDF, EPUB and Kindle. Tracing the segmentation of the literary marketplace in 19th century America, this book analyses the implications of the subdivided literary field for readers, writers, and literature itself.

Postcolonial Writers in the Global Literary Marketplace

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Release : 2007-05-16
Genre : Literary Criticism
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Book Rating : 170/5 ( reviews)

Postcolonial Writers in the Global Literary Marketplace - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Postcolonial Writers in the Global Literary Marketplace write by S. Brouillette. This book was released on 2007-05-16. Postcolonial Writers in the Global Literary Marketplace available in PDF, EPUB and Kindle. Combining analysis with detailed accounts of authors' careers and the global trade in literature, this book assesses how postcolonial writers respond to their own reception and niche positioning, parading their exotic otherness to metropolitan audiences, within a global marketplace.

Race in the Marketplace

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Release : 2019-03-26
Genre : Business & Economics
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Book Rating : 111/5 ( reviews)

Race in the Marketplace - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Race in the Marketplace write by Guillaume D. Johnson. This book was released on 2019-03-26. Race in the Marketplace available in PDF, EPUB and Kindle. This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters are engaging and accessible, with timely and thought-provoking insights that different audiences can engage with and learn from. Each chapter provides a unique journey into a specific marketplace setting and its sociopolitical particularities including, among others, corner stores in the United States, whitening cream in Nigeria and India, video blogs in Great Britain, and hospitals in France. By providing a cohesive collection of cutting-edge work, Race in the Marketplace contributes to the creation of a robust stream of research that directly informs critical scholarship, business practices, activism, and public policy in promoting racial equity.