Location Based Marketing For Dummies - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Location Based Marketing For Dummies write by Aaron Strout. This book was released on 2011-08-10. Location Based Marketing For Dummies available in PDF, EPUB and Kindle. Learn to create a two-way dialog with customers with location-based services and smartphones Location-based services (LBS) have started to gain popularity in the marketplace with more and more businesses starting to incorporate LBS into their marketing mix. This book is a necessary resource for anyone eager to create a two-way dialog with their customers in order to establish customer loyalty programs, drive promotions, or encourage new visitors. You'll learn how to successfully build, launch, and measure a location-based marketing program and figure out which location-based services are right for your business. Packed with resources that share additional information, this helpful guide walks you through the tools and techniques needed to measure all the data that results from a successful location-based marketing program. Serves as an ideal introduction to location-based marketing and gets you started building a location-based marketing program Helps you figure out which location-based service (LBS) is right for your business and then integrate LBS with your social graph Details ways to create compelling offers, using location-based marketing as a customer loyalty program, and set performance goals and benchmarks Explains how to use tools to measure your campaign, analyze results, and determine your business's success Includes examples of companies that are successfully using location-based marketing to demonstrate techniques and concepts featured in the book No matter your location, location-based services can benefit your business and this For Dummies book shows you how!
Location-Based Marketing
Location-Based Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Location-Based Marketing write by Gérard Cliquet. This book was released on 2020-06-16. Location-Based Marketing available in PDF, EPUB and Kindle. Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities – whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.
Location-Based Marketing
Location-Based Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Location-Based Marketing write by Gérard Cliquet. This book was released on 2020-03-31. Location-Based Marketing available in PDF, EPUB and Kindle. Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities – whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.
Location Based Marketing For Dummies
Location Based Marketing For Dummies - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Location Based Marketing For Dummies write by Aaron Strout. This book was released on 2011-09-06. Location Based Marketing For Dummies available in PDF, EPUB and Kindle. Explains location-based services, what your campaign should contain, how to launch it, and how to measure results. Reward your customers, build their loyalty, and let them help market your business.
Enhancing Customer Engagement Through Location-Based Marketing
Enhancing Customer Engagement Through Location-Based Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Enhancing Customer Engagement Through Location-Based Marketing write by Singh, Amandeep. This book was released on 2023-03-07. Enhancing Customer Engagement Through Location-Based Marketing available in PDF, EPUB and Kindle. Proponents applaud location-based advertising as a way to bridge the gap between online and physical customer experiences and promote impulse purchases. Skeptics question whether location-based marketing (LBM) will cause consumer burn-out and violate consumer privacy if the data that is gathered through LBM is not used, shared, protected, and stored properly. Companies engaging in LBM should take measures to ensure customer privacy through stringent opt-in policies and security safeguards. Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix,” and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented location, and mobile targeting, this premier reference source is ideal for business owners, entrepreneurs, managers, marketers, policymakers, researchers, academicians, practitioners, scholars, instructors, and students.
