London Couture and the Making of a Fashion Centre - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook London Couture and the Making of a Fashion Centre write by Michelle Jones. This book was released on 2022-04-12. London Couture and the Making of a Fashion Centre available in PDF, EPUB and Kindle. How design collaboration, networks, and narratives contributed to the establishment of a recognized English couture industry in the 1930s and 1940s. In the 1930s and 1940s, English fashion houses, spurred by economic and wartime crises, put London on the map as a major fashion city. In this book, Michelle Jones examines the creation of a London-based couture industry during these years, exploring how designer collaboration and the construction of specific networks and narratives supported and shaped the English fashion economy. Haute couture—the practice of creative made-to-measure womenswear—was widely regarded as inherently French. Jones shows how an English version emerged during a period of economic turbulence, when a group of designers banded together in a collective effort to shift power within the international fashion system. Jones considers the establishment of this form of English design practice, analyzing the commercial, social, and political factors that shaped the professional identity of the London couturiers. She focuses on collaborative activity that supported this form of elite, craft-based fashion production—from the prewar efforts of the Fashion Group of Great Britain to the wartime establishment of the Incorporated Society of London Fashion Designers, modeled loosely after French fashion’s governing body, the Chambre Syndicale de la Couture Parisienne. It was these collective efforts by couturiers that established and sustained London’s place as an internationally recognized center for creative fashion.
London Couture
London Couture - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook London Couture write by Edwina Ehrman. This book was released on 2015-10-20. London Couture available in PDF, EPUB and Kindle. An academically rigorous and beautiful new publication on a crucial chapter in fashion history, London Couture is the first book to examine, in detail, the luxurious garments produced by the rarefied London couture industry - from lavish ballgowns to sharply tailored suits and spectacular court dress - as well as the designers who conceived them, their clients and the prestigious publications that disseminated and promoted the 'London Look' to an international audience. Expert authors from around the world have delved into museum collections, as well as the archives of prestigious designers, textile suppliers and fashionable journals, to bring together this pioneering study of the London couture houses of the early to mid-twentieth century, renowned for their superb craftsmanship and attention to detail. The full breadth of London's offering is examined, from royal favourite Norman Hartnell to pioneer Charles James, and prestigious houses such as Lucile, Worth and Hardy Amies. The ancillary dressmaking trades in London are also considered, as are the international markets for London couture, and the impact of royal dress on high-end fashion. A wealth of visual material supports the extensive, original research - from beautiful features by celebrated photographer Norman Parkinson to the elegant illustrations of Francis Marshall. Previously unseen garments are illustrated throughout the book, alongside historical photography that documents the houses of the great designers, their favoured fabrics and their most glamorous clients, including Queen Elizabeth II, Margot Fonteyn, and many stars of stage and screen.
Wholesale Couture
Wholesale Couture - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Wholesale Couture write by Liz Tregenza. This book was released on 2023-02-23. Wholesale Couture available in PDF, EPUB and Kindle. The first book to consider the subject, Wholesale Couture: London and Beyond, 1930-70 seeks to revise the notion that wholesale couturiers were simply copyists and demonstrate the complexities of their design processes and business strategies. This term has fallen out of usage; however, it was used to describe the pinnacle of the British ready-to-wear fashion industry between the 1930s and 1960s. Companies within this sector have typically been recognised as creators of high-quality copies of French haute couture, using ready-to-wear techniques. Liz Tregenza traces wholesale couture garments from concept to usage, considering design, manufacture, branding, promotion, retail and export. She looks beyond the garments produced and investigates the people behind these firms, consequently demonstrating the significant role that largely Jewish immigrants played in the development and success of this industry. The book also considers the wider social and economic factors that affected manufacturers and consumers; the effect of austerity, rationing and the Utility scheme, and the pressing need for wholesale couturiers to export their products internationally. It demonstrates that 1946 was a critical year for re-building and re-imagining the London fashion industry and that wholesale couturiers were at the centre of these developments. Furthermore, it reveals the impact of changing consumer purchasing power, including the burgeoning youth market, for fashion manufacturers. Offering a new perspective on British fashion history, Wholesale Couture demonstrates that these couturiers were vital in cementing London's status as a ready-to-wear fashion centre.
Couture & Commerce
Couture & Commerce - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Couture & Commerce write by Alexandra Palmer. This book was released on 2001. Couture & Commerce available in PDF, EPUB and Kindle. The 1950s were the golden years of haute couture, captured by iconic images of glamorous models wearing dramatic clothes. Yet the real women who wore these clothes adapted them to suit their own tastes, altered them to extend their life, and often could not bear to part with them long after the dresses had outlived their use. This gorgeously illustrated book demonstrates why so many of these designs are still in existence and why we are fascinated by them fifty years later. Couture and Commerce investigates how and why postwar couture fashion was important in its own day. The Paris couture houses survived due to the enthusiasm of the North American fashion press and commercial buyers. Alexandra Palmer traces the European haute couture trade with North America by following actual surviving couture dresses from the design house sketch, through the model used in New York fashion shows and as a template for copies and knock-offs, and finally to the consumer. Couture and Commerce is a remarkable mixture of accessible text, color photographs of the original garments, design house sketches and photographs, retailers’ advertisements, and society page images. Weaving together analysis of the clothes and interviews with those who traded, sold, and wore couture, Alexandra Palmer vividly recreates the 1950s fashion world.
London
London - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook London write by Alistair O'Neill. This book was released on 2007. London available in PDF, EPUB and Kindle. A look at style and urbanism, offering a reconsideration of the role of fashion in city life and filling in overlooked gaps in the history of London and modern design.
