Loyalty Schemes in Retailing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Loyalty Schemes in Retailing write by Nicolas Hoffmann. This book was released on 2013. Loyalty Schemes in Retailing available in PDF, EPUB and Kindle. To test the impact of stand-alone vs. multi-partner programs on customer loyalty, management interviews were conducted and a survey with 1,150 German customers of two fuel station chains was carried out. Stand-alone programs were found to excel at generating behavioral and attitudinal loyalty, as well as positive word-of-mouth.
Handbook of Research on Contemporary Consumerism
Handbook of Research on Contemporary Consumerism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Research on Contemporary Consumerism write by Kaufmann, Hans Ruediger. This book was released on 2019-09-20. Handbook of Research on Contemporary Consumerism available in PDF, EPUB and Kindle. Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.
Customer loyalty in retail. Case study of Marks and Spencer
Customer loyalty in retail. Case study of Marks and Spencer - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Customer loyalty in retail. Case study of Marks and Spencer write by Katarzyna Szydlowska. This book was released on 2020-01-23. Customer loyalty in retail. Case study of Marks and Spencer available in PDF, EPUB and Kindle. Bachelor Thesis from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 80%, , language: English, abstract: This study will examine factors such as customer satisfaction, corporate social responsibility, service quality and loyalty programs that have crucial impact on customer loyalty. The research will focus in particular on customer’s loyalty in Marks and Spencer in London. The phenomenon of loyalty has met with great deal of interest from researchers in recent years. Customer loyalty indicates sense of belonging or identification with the service or products of the organization. These feelings affect customer behavior directly and lead to repurchase goods and recommend them to others. In general, customer loyalty constitutes a complex issue to analyze since it contains many dimensions.
Loyalty Management
Loyalty Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Loyalty Management write by Cristina Ziliani. This book was released on 2019-10-08. Loyalty Management available in PDF, EPUB and Kindle. In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in marketing today. Loyalty management is increasingly identified with the design and management of a quality customer experience on the journey across the many touchpoints that connect the customer with the brand. Evaluating the research on best practice and offering concrete examples from industry, the authors argue that existing schemes and systems are not just things of the past but should be the optimal starting point for companies needing to foster customer loyalty in an omnichannel world. Drawing on 20 years of experience in research, consulting and teaching, the authors have compiled a unique research-based practice-oriented text. It will guide marketers, business leaders and students through the changes in marketing thought and practice on loyalty management as well as offering practical guidance on the skills and capabilities that companies need if they want to be successful at delivering essential loyalty-driving customer experiences.
Customer Loyalty Schemes in the Retail Sector
Customer Loyalty Schemes in the Retail Sector - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Customer Loyalty Schemes in the Retail Sector write by Jose B. Alvarez. This book was released on 2012. Customer Loyalty Schemes in the Retail Sector available in PDF, EPUB and Kindle. Customer loyalty schemes (or programs) are explicit efforts by retailers to gain long-term patronage from customers. Loyalty schemes are developed for a variety of reasons: to reward loyal customers, to generate more robust information about customer behavior, to influence consumer behavior, and as a defensive measure to combat a competing scheme. The purpose of this note is to describe the objectives of these schemes, including their origin and evolution; to highlight key aspects of their implementation; and to suggest approaches to maximize their impact. While this note focuses on the U.S. and U.K. retail sectors, most of its content is applicable to other economies. Learning Objective: Provide background on customer loyalty schemes in the U.S.
