Luxury and Fashion Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Luxury and Fashion Marketing write by Satyendra Singh. This book was released on 2020-12-06. Luxury and Fashion Marketing available in PDF, EPUB and Kindle. The globalization of the world’s markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing. Keeping this global and regional perspective, Luxury and Fashion Marketing: The Global Perspective examines the elements of luxury marketing that contribute to superior luxury brand performance. Specifically, this volume focuses on mission statements, logos, airport retailing, franchising, challenges in luxury marketing, fashion relating to politics, environment, and beachwear, and case studies on luxury brands and emerging markets. Luxury and Fashion Marketing: The Global Perspective is unique in that it is written in a simple and engaging style to explain the theories and concepts of luxury in relation to the ordinary in the global context. Each chapter has to-do activities, making the book essential reading for students, trainers, and practitioners interested in luxury and fashion marketing and management.
Fashion & Luxury Marketing
Fashion & Luxury Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Fashion & Luxury Marketing write by Michael R. Solomon. This book was released on 2022-04-14. Fashion & Luxury Marketing available in PDF, EPUB and Kindle. Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury. The role of social media, celebrities and influencers such as Kim Kardashian and Lil Miquela are discussed, as is the ever-increasing role of ethical fashion and sustainability. The authors also offer an expanded view of fashion and luxury by moving beyond just clothing and apparel to include other fashionable and luxurious products and services, including technology. Packed with attractive visuals from fashion and culture, and accompanied by chapter summaries, questions and exercises, this textbook is essential reading for students studying fashion, luxury, marketing, management, retailing, branding and communications. Also provided for educators are supporting PowerPoint slides and an instructor’s manual to support use of the textbook with students. Suitable for Fashion Marketing/Fashion Consumer Behaviour modules as well as a general text for Fashion Marketing programmes. The text will also appeal to Luxury programmes (MBA etc) and Retail Marketing modules (UG).
The Art of Digital Marketing for Fashion and Luxury Brands
The Art of Digital Marketing for Fashion and Luxury Brands - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Art of Digital Marketing for Fashion and Luxury Brands write by Wilson Ozuem. This book was released on 2021-07-17. The Art of Digital Marketing for Fashion and Luxury Brands available in PDF, EPUB and Kindle. This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.
Digital Marketing Strategies for Fashion and Luxury Brands
Digital Marketing Strategies for Fashion and Luxury Brands - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Digital Marketing Strategies for Fashion and Luxury Brands write by Ozuem, Wilson. This book was released on 2017-10-31. Digital Marketing Strategies for Fashion and Luxury Brands available in PDF, EPUB and Kindle. Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.
Luxury Fashion Branding
Luxury Fashion Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Luxury Fashion Branding write by U. Okonkwo. This book was released on 2016-01-18. Luxury Fashion Branding available in PDF, EPUB and Kindle. This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.
