Luxury Brands in China and India - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Luxury Brands in China and India write by Glyn Atwal. This book was released on 2017-06-27. Luxury Brands in China and India available in PDF, EPUB and Kindle. This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.
Cult of the Luxury Brand
Cult of the Luxury Brand - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Cult of the Luxury Brand write by Radha Chadha. This book was released on 2010-12-07. Cult of the Luxury Brand available in PDF, EPUB and Kindle. The first book to explore how and why an amazing "luxeplosion" is rocking Asia.
Luxury China
Luxury China - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Luxury China write by Michel Chevalier. This book was released on 2011-09-02. Luxury China available in PDF, EPUB and Kindle. A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers–particularly professionals in advertising, marketing, and the luxury brands industry–a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential.
Storytelling in Luxury Fashion
Storytelling in Luxury Fashion - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Storytelling in Luxury Fashion write by Amanda Sikarskie. This book was released on 2020-11-22. Storytelling in Luxury Fashion available in PDF, EPUB and Kindle. This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.
Sharing Economy Platforms
Sharing Economy Platforms - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Sharing Economy Platforms write by Ruizhi Yuan. This book was released on . Sharing Economy Platforms available in PDF, EPUB and Kindle.
