Luxury Fashion and Culture - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Luxury Fashion and Culture write by Arch G. Woodside. This book was released on 2013-03-14. Luxury Fashion and Culture available in PDF, EPUB and Kindle. Focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who they are as well as whom they are not - both within and across cultures.
Rethinking Luxury Fashion
Rethinking Luxury Fashion - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Rethinking Luxury Fashion write by Thomaï Serdari. This book was released on 2020-09-01. Rethinking Luxury Fashion available in PDF, EPUB and Kindle. Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence.
Storytelling in Luxury Fashion
Storytelling in Luxury Fashion - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Storytelling in Luxury Fashion write by Amanda Sikarskie. This book was released on 2020-11-22. Storytelling in Luxury Fashion available in PDF, EPUB and Kindle. This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.
Meta-Luxury
Meta-Luxury - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Meta-Luxury write by M. Ricca. This book was released on 2012-04-26. Meta-Luxury available in PDF, EPUB and Kindle. Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.
Luxury Fashion
Luxury Fashion - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Luxury Fashion write by Caroline Cox. This book was released on 2013. Luxury Fashion available in PDF, EPUB and Kindle. Luxury brands are not about banal retro styling or taking refuge in past glories; they are brands with a heritage that still chimes with contemporary culture. Luxury Fashion is a unique tribute to the world's most hallowed fashion brands. Glossy and highly informative, it provides in-depth feature portraits of fifty of the finest luxury fashion brands (renowned heritage labels and hidden gems) as well as an essential directory of a further 150 brands, which includes details of key items and where to find them. Each featured brand is beautifully illustrated, with historical and contemporary images, evoking the story of how artisans from all over the world have created objects of desire that have endured because of their superb quality, superior craftsmanship and timeless design appeal. Lively, insightful text explores manufacturing processes and materials, revealing how the most revered fashion brands have maintained astonishingly long lineages. This illuminating sourcebook uncovers the story the most fabled creators, from Hermès of Paris and Trickers of London through to legendary US brands Chippewa and Wesco. A luxurious and sophisticated volume, Luxury Fashion will captivate and inform even the most avid fashion devotee.
