Luxury Fashion Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Luxury Fashion Branding write by U. Okonkwo. This book was released on 2016-01-18. Luxury Fashion Branding available in PDF, EPUB and Kindle. This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.
Luxury Fashion
Luxury Fashion - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Luxury Fashion write by Caroline Cox. This book was released on 2013. Luxury Fashion available in PDF, EPUB and Kindle. Luxury brands are not about banal retro styling or taking refuge in past glories; they are brands with a heritage that still chimes with contemporary culture. Luxury Fashion is a unique tribute to the world's most hallowed fashion brands. Glossy and highly informative, it provides in-depth feature portraits of fifty of the finest luxury fashion brands (renowned heritage labels and hidden gems) as well as an essential directory of a further 150 brands, which includes details of key items and where to find them. Each featured brand is beautifully illustrated, with historical and contemporary images, evoking the story of how artisans from all over the world have created objects of desire that have endured because of their superb quality, superior craftsmanship and timeless design appeal. Lively, insightful text explores manufacturing processes and materials, revealing how the most revered fashion brands have maintained astonishingly long lineages. This illuminating sourcebook uncovers the story the most fabled creators, from Hermès of Paris and Trickers of London through to legendary US brands Chippewa and Wesco. A luxurious and sophisticated volume, Luxury Fashion will captivate and inform even the most avid fashion devotee.
Fashion Branding and Communication
Fashion Branding and Communication - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Fashion Branding and Communication write by Byoungho Jin. This book was released on 2017-04-26. Fashion Branding and Communication available in PDF, EPUB and Kindle. This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.
Storytelling in Luxury Fashion
Storytelling in Luxury Fashion - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Storytelling in Luxury Fashion write by Amanda Sikarskie. This book was released on 2020-11-22. Storytelling in Luxury Fashion available in PDF, EPUB and Kindle. This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.
Designing Luxury Brands
Designing Luxury Brands - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Designing Luxury Brands write by Diana Derval. This book was released on 2018-04-13. Designing Luxury Brands available in PDF, EPUB and Kindle. This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.
