Machine Learning and Artificial Intelligence in Marketing and Sales - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Machine Learning and Artificial Intelligence in Marketing and Sales write by Niladri Syam. This book was released on 2021-03-10. Machine Learning and Artificial Intelligence in Marketing and Sales available in PDF, EPUB and Kindle. Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming.
AI in Marketing, Sales and Service
AI in Marketing, Sales and Service - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook AI in Marketing, Sales and Service write by Peter Gentsch. This book was released on 2018-10-22. AI in Marketing, Sales and Service available in PDF, EPUB and Kindle. AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.
Machine Learning and Artificial Intelligence in Marketing and Sales
Machine Learning and Artificial Intelligence in Marketing and Sales - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Machine Learning and Artificial Intelligence in Marketing and Sales write by Niladri Syam. This book was released on 2021-03-10. Machine Learning and Artificial Intelligence in Marketing and Sales available in PDF, EPUB and Kindle. Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming.
Using Artificial Intelligence in Marketing
Using Artificial Intelligence in Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Using Artificial Intelligence in Marketing write by Katie King. This book was released on 2019-02-03. Using Artificial Intelligence in Marketing available in PDF, EPUB and Kindle. Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.
AI for Marketing and Product Innovation
AI for Marketing and Product Innovation - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook AI for Marketing and Product Innovation write by A. K. Pradeep. This book was released on 2018-12-06. AI for Marketing and Product Innovation available in PDF, EPUB and Kindle. Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.
