Mad for Ads - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Mad for Ads write by Erica Fyvie. This book was released on 2021-05-04. Mad for Ads available in PDF, EPUB and Kindle. A critical and entertaining exploration of advertising and its influence. For children growing up in an advertising-saturated world, here’s an eye-opening explanation of what it is, how it works and why that matters. The book covers everything from the components of an ad campaign to the ways marketers seek to influence behavior, then brings it all to life by creating two fictional advertising plans. It also describes how digital technology allows companies to track people and how that impacts privacy. It’s a savvy look at the business of advertising that empowers kids to think critically and be discerning. Kids are suckers for advertising? Not the ones who read this book!
Mad for Ads
Mad for Ads - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Mad for Ads write by Erica Fyvie. This book was released on 2021-05-04. Mad for Ads available in PDF, EPUB and Kindle. A critical and entertaining exploration of advertising and its influence. For children growing up in an advertising-saturated world, here’s an eye-opening explanation of what it is, how it works and why that matters. The book covers everything from the components of an ad campaign to the ways marketers seek to influence behavior, then brings it all to life by creating two fictional advertising plans. It also describes how digital technology allows companies to track people and how that impacts privacy. It’s a savvy look at the business of advertising that empowers kids to think critically and be discerning. Kids are suckers for advertising? Not the ones who read this book!
Admen, Mad Men, and the Real World of Advertising
Admen, Mad Men, and the Real World of Advertising - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Admen, Mad Men, and the Real World of Advertising write by Dave Marinaccio. This book was released on 2015-11-03. Admen, Mad Men, and the Real World of Advertising available in PDF, EPUB and Kindle. A bestselling author and advertising veteran shares a life’s lessons from the ad trade. Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international bestseller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new book takes us inside the world of advertising, offering stories and observations from his three decades at some of America's best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. In short, punchy chapters, Dave pulls back the curtain and shares his insights on how marketing decisions are made and other lessons. His topics range from logos, the big idea, and selling perfume to how we undervalue our gifts, to do-overs, celebrities, and "meetingsmanship." And more than a few lessons turn out to be apt not just for business but for our stressed-out lives. Admen, Mad Men, and the Real World of Advertising is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.
Pioneering African-American Women in the Advertising Business
Pioneering African-American Women in the Advertising Business - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Pioneering African-American Women in the Advertising Business write by Judy Davis. This book was released on 2016-12-08. Pioneering African-American Women in the Advertising Business available in PDF, EPUB and Kindle. Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.
Mad Women
Mad Women - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Mad Women write by Jane Maas. This book was released on 2013-01-17. Mad Women available in PDF, EPUB and Kindle. Maas offers a wickedly funny, inside look at what it was really like to be an ad woman on Madison Avenue in the 1960s and 1970s, from casual sex to professional serfdom, in this immensely entertaining and bittersweet memoir.
