Made in Italy and the Luxury Market - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Made in Italy and the Luxury Market write by Serena Rovai. This book was released on 2023-05-05. Made in Italy and the Luxury Market available in PDF, EPUB and Kindle. Made in Italy holds a highly significant position in the global luxury market, as an economic, cultural, and social phenomenon, and the textbook example of the country-of-origin effect. Whilst in the past luxury was conceptualized as an exclusive benefit of the few, it is now a highly diversified ecosystem with disruptive challenges to its identity and authenticity, led by new customer segments. This book – through an analysis of diverse cases – answers the key issues in the industry of the new Made in Italy luxury, with a particular focus on sustainability. The book provides an in-depth view into luxury Made in Italy, from historical roots, heritage, and tradition to major forces of change and innovative, entrepreneurial adaptations in the 21st century. It situates Made in Italy in the broader global context of change, with regards to the call for sustainable manufacturing and consumption. Written by an international pool of academics and experts in luxury brand management, the book presents a series of case studies to explore how the industry is responding to new consumer expectations and demand to maintain competitive advantage. This unique collection will be of interest for academics, scholars, and upper-level students across the fields of luxury management and marketing, brand management, consumer behavior as well as sustainability.
The Effects of the Economic Crisis on the Luxury Brand Market
The Effects of the Economic Crisis on the Luxury Brand Market - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Effects of the Economic Crisis on the Luxury Brand Market write by Angela Eva Alunni. This book was released on 2015-06-11. The Effects of the Economic Crisis on the Luxury Brand Market available in PDF, EPUB and Kindle. Research Paper (postgraduate) from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: Luxury represents a product category that seemingly was able to weather the storm of financial and economic crisis hitting global markets in 2008 better than could be expected. In this scientific essay, the author Angela Alunni credits two main factors for this trend: Successful luxury companies cater to the emerging markets of the nouveau riches, which are at the center of nurturing the demand for these goods. Internationalization provides the financial and managerial framework for these Italian companies, while not betraying the essence of the luxury concept per se. The portrayal of the Bulgari case highlights these strategies and at the same time points to the challenges that the luxury industry Made in Italy has to face as a whole.
Diffuse entrepreneurship and the very heart of «made in Italy», for fashion and luxury goods
Diffuse entrepreneurship and the very heart of «made in Italy», for fashion and luxury goods - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Diffuse entrepreneurship and the very heart of «made in Italy», for fashion and luxury goods write by N. Giusti. This book was released on 2022-01-27. Diffuse entrepreneurship and the very heart of «made in Italy», for fashion and luxury goods available in PDF, EPUB and Kindle. «Made in Italy» is a worldwide label for fashion and luxury brands. It suggests top quality as well as a sense of distinction and it is closely linked to famous brand names as well as entrepreneurs like Giorgio Armani, Miuccia Prada, Gianni Versace. Nevertheless, behind the sparkling names, made in Italy hides a set of entrepreneurial forms that are at the heart of peculiar Italian savoir-faire for fashion and luxury goods and that were, indeed, at the heart of the economic development of the country. Design, production and distribution of fashion and luxury goods in Italy have solid foundations in a diffuse network of independent enterprises that ensured economic and cultural development and innovation. The free, yet coordinated, initiative of small entrepreneurs, firmly rooted in the traditional structure of the Italian society, constitute the economic and social fabric behind the success of some of the well known large groups of the high end of the fashion and luxury system. This fabric of diffuse entrepreneurship is also actually ensuring the necessary variety of initiatives and countermeasures to face the crisis of this sector and to invent new solutions against the de-manufacturing and the fierce concurrence of the developing countries.
Make a profit with italian luxury
Make a profit with italian luxury - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Make a profit with italian luxury write by Salvo Spagna. This book was released on 2013-06-26T00:00:00+02:00. Make a profit with italian luxury available in PDF, EPUB and Kindle. Any business model has its rules. It may take years to discover them and establish a business. If you intend to invest in Made in Italy and luxury products, this book, in a clear and simple way, will guide you throught the Italian market opportunities and prevent you from making mistakes. The advice in “Make a profit with Italian Luxury” svaes your time when setting up your business. Ebook in sola lingua inglese.
Gilding the Market
Gilding the Market - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Gilding the Market write by Susan Mosher Stuard. This book was released on 2011-06-03. Gilding the Market available in PDF, EPUB and Kindle. In the fourteenth century, garish ornaments, bright colors, gilt, and military effects helped usher in the age of fashion in Italy. Over a short span of years important matters began to turn on the cut of a sleeve. Fashion influenced consumption and provided a stimulus that drove demand for goods and turned wealthy townspeople into enthusiastic consumers. Making wise decisions about the alarmingly expensive goods that composed a fashionable wardrobe became a matter of pressing concern, especially when the market caught on and became awash in cheaper editions of luxury wares. Focusing on the luxury trade in fashionable wear and accessories in Venice, Florence, and other towns in Italy, Gilding the Market investigates a major shift in patterns of consumption at the height of medieval prosperity, which, more remarkably, continued through the subsequent era of plague, return of plague, and increased warfare. A fine sensitivity to the demands of "le pompe," that is, the public display of private wealth, infected town life. The quest for luxuries affected markets by enlarging exchange activity and encouraging retail trades. As both consumers and tradesmen, local goldsmiths, long-distance traders, bankers, and money changers played important roles in creating this new age of fashion. In response to a greater public display of luxury goods, civic sumptuary laws were written to curb spending and extreme fashion, but these were aimed at women, youth, and children, leaving townsmen largely unrestricted in their consumption. With erudition, grace, and an evocative selection of illustrations, some reproduced in full color, Susan Mosher Stuard explores the arrival of fashion in European history.
