Making and Selling Culture - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Making and Selling Culture write by Richard Ohmann. This book was released on 1996-11-25. Making and Selling Culture available in PDF, EPUB and Kindle. An inside look at cultural industries, featuring interviews with key players from such companies as Twentiety-Century Fox, National Public Radio, and Coca-Cola. To what extent do moviemakers, television and radio producers, advertising executives, and marketers merely reflect trends, beliefs, and desires that already exist in our culture, and to what extent do they consciously shape our culture to their own ends? In-depth interviews with ten executives from the "culture industry" and five scholarly analyses examine that question, and address the issues of power and authority, meaning and identity, that arise when cultural producers define and react to audiences. In their own words, leaders from companies like Twentieth-Century Fox, National Public Radio, and Warner Bros. Television describe their perception of the sometimes paradoxical relationship between culture and what influences it. For example, while the former president of Coca-Cola North America claims the company has never tried to create a trend, he notes that "we market in more countries than belong to the United Nations [a product that] has insinuated itself into the lives of the people to a point where it has become-you know, it's there." These reflections by key players provide an unprecedented view, as editor Richard Ohmann writes, "into the ways cultural producers imagine or know markets and how such knowledge figures in their decisions about what events, experiences, and products to make."
Cross-Cultural Selling For Dummies
Cross-Cultural Selling For Dummies - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Cross-Cultural Selling For Dummies write by Michael Soon Lee. This book was released on 2008-11-24. Cross-Cultural Selling For Dummies available in PDF, EPUB and Kindle. Want to reach out to multicultural customers? Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You’ll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business. This practical, easy-to-understand guide shows you how to measure the purchasing power of other cultures and change the way you market to them. You’ll learn how to do multicultural research, develop a marketing campaign with wide appeal, pick the right media, tune your materials to the market, and establish a presence in the community. You’ll find tips on identifying generational differences with in a culture, pronouncing names correctly, and determining customer motivation. Discover how to: Reach out to multicultural customers Develop strong relationships Adapt your sales presentations and techniques Clear language barriers Boost your street cred Present appealing financing options Create a foundation for long-term success Handle negotiations with skilled hagglers Recognize and overcome objections Adopt techniques to close the sale Create a strong referral base Avoid cultural conflicts Maintain a diverse sales team You can realize the incredible untapped potential of the multicultural market to send your sales soaring and your profits off the charts. Cross-Cultural Selling For Dummies shows you how!
10 Strategies To Create High Performing Sales Culture
10 Strategies To Create High Performing Sales Culture - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook 10 Strategies To Create High Performing Sales Culture write by Anthony Chaine. This book was released on 2017-11-11. 10 Strategies To Create High Performing Sales Culture available in PDF, EPUB and Kindle. No question: Sales management is a very tough job. If you are crazy-busy, overwhelmed and constantly worried that you may miss your revenue goals, follow Anthony Chaine savvy guidance to create quota- busting teams, and fix broken sales organization.
Selling Culture
Selling Culture - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Selling Culture write by Richard Malin Ohmann. This book was released on 1996. Selling Culture available in PDF, EPUB and Kindle. Surveys the new practices of advertising, mass distribution of goods, and the birth of the inexpensive mass-audience magazine at the end of the 19th century, and their role in the creation of the American professional-managerial class. Focuses on magazine publishing, careers of key personalities in the publishing world, and the role of fiction in the magazines. For students and general readers. Annotation copyright by Book News, Inc., Portland, OR
Making & Selling Culture
Making & Selling Culture - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Making & Selling Culture write by . This book was released on 1996. Making & Selling Culture available in PDF, EPUB and Kindle.
