Making Shift Happen - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Making Shift Happen write by Nya Van Leuvan. This book was released on 2022-01-11. Making Shift Happen available in PDF, EPUB and Kindle. The changemaker's guide to catalyzing environmental behaviour change for a healthy future To tackle our urgent environmental problems and achieve positive, durable change, we must design solutions based directly on how people think, make decisions, and act. From hotels that save water and money using simple signage, to energy suppliers that boost participation in renewable energy programs through mere enrollment form tweaks—shifting the behavior of millions for the better is possible. Based on decades of research into what drives behavior change, Making Shift Happen provides a suite of powerful tools to transform the world. It features A to Z guidance on how to design a behavior change initiative—from choosing the right audience and uncovering what drives their behavior, to designing, prototyping, testing, and implementation. Clear instructions and real-world examples empower you to apply hundreds of behavioral science solutions including: Using social norms to spread positive environmental behaviors Selecting and testing stories, metaphors, and values to frame information for each audience Catalyzing action by aligning your initiative with your audience's personal and social motivators Breaking bad habits and building positive ones Capturing your audience's attention and reducing barriers to action Connecting people with nature and building empathy for the environment and its inhabitants. Making Shift Happen is a must-have guide for practitioners in non-profits, governments, and businesses looking to design successful campaigns and initiatives that shift behaviors and mindsets toward positive environmental outcomes and a better future for all. AWARDS GOLD | 2023 Nautilus Book Awards | Social Sciences & Education
Making Shift Happen
Making Shift Happen - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Making Shift Happen write by Nya Van Leuvan. This book was released on 2022-01-11. Making Shift Happen available in PDF, EPUB and Kindle. Nautilus Book Award Winner: An “engagingly written” behavioral science-based guide to tackling our urgent environmental problems (Robert B. Cialdini, author of Influence: The Psychology of Persuasion). To create a sustainable future and achieve positive, durable change, we must design solutions based directly on how people think, make decisions, and act. From hotels that save water (and money) using simple signage to energy suppliers that boost participation in renewable energy programs through mere enrollment-form tweaks, it’s clear that shifting the behavior of millions for the better is possible. Based on decades of research into what drives behavior change, Making Shift Happen provides a suite of powerful tools to transform the world. It features A-to-Z guidance on how to design a behavior change initiative—from choosing the right audience and uncovering what drives their behavior to designing, prototyping, testing, and implementation. Clear instructions and real-world examples empower you to apply hundreds of behavioral science solutions including: Using social norms to spread positive environmental behaviors Selecting and testing stories, metaphors, and values to frame information for each audience Catalyzing action by aligning your initiative with your audience’s personal and social motivators Breaking bad habits and building positive ones Capturing your audience’s attention and reducing barriers to action Connecting people with nature and building empathy for the environment and its inhabitants Making Shift Happen is a must-have guide for practitioners in non-profits, governments, and businesses looking to design successful campaigns and initiatives that shift behaviors and mindsets toward positive environmental outcomes and a better future for all. “Completely fascinating—we’ve learned a lot about the ways minds work in the last decades and that may help us figure out how to appeal to our better angels more effectively than in the past. Rest assured that people who want to sell us junk are paying attention to these insights—the rest of us better do so too!” —Bill McKibben, author of The End of Nature
Make Shift Happen
Make Shift Happen - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Make Shift Happen write by Dean Dwyer. This book was released on 2012-05-10. Make Shift Happen available in PDF, EPUB and Kindle. Being vegetarian for nineteen years and working out intensely four to five days per week was supposed to yield results. However, the "bagel" of fat that Dean Dwyer clutched with both hands told a very different tale. At the ripe old age of 45, unemployed and facing a very uncertain future, Dwyer found himself at a rather disturbing crossroads, asking a rather counterintuitive question: "What if eating healthy is making me fat?" And with that one simple question, a paradigm shift like no other was unleashed. Suddenly, nothing was sacred ground. Everything was open for debate. Is cardio important? Hell, is it even necessary? Is diet and exercise secondary to the battle with our personal demons? Is it possible that most of us are over-CARB-onating ourselves with the crappy food we eat? Would we be healthier with NO grains in our diet whatsoever? Could we lose fat by eating more fat? In an honest and at times humorous portrayal of his own personal journey, Dwyer takes us on a coming-of-age tale about weight loss and it's intersection with truth. What he discovers leads to an evolution of 12 EPIC shifts that resulted in an incredible body, mind, and soul transformation.
Switch
Switch - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Switch write by Chip Heath. This book was released on 2010-02-16. Switch available in PDF, EPUB and Kindle. Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Making Shift Happen
Making Shift Happen - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Making Shift Happen write by Margareth de Wit. This book was released on 2021-03-10. Making Shift Happen available in PDF, EPUB and Kindle. Leadership is learnable. Furthermore, future developments within our organizations will be strongly influenced by our leadership effectiveness. In ten steps Margareth de Wit describes how, as a leader, you can train yourself to achieve desired transitions within your organization. Educated at INSEAD and Wharton, Margareth de Wit has a long and rich experience working at the top of international companies in the USA, India, the UK, and Africa, providing intensive leadership sessions to CEOs, commissioners, managers, and directors. Margareth de Wit has inspired hundreds of professionals within the education sector to see themselves as playing the central role in providing better education through intelligent collaboration in self-managing school teams. Her experiences show that systematic attention to leadership and group dynamics creates organizations that are both successful and future-proof. Providing striking examples from her broad practice and experience, historical comparisons, human interactions, analytical schemes, and evidence-based methods, de Wit paints a picture of the road that leads to effective leadership. While this transition is never finished, it is nevertheless one that always leads to both personal and organizational improvement. Bron: Flaptekst, uitgeversinformatie.
