Management and Economics of Communication

Download Management and Economics of Communication PDF Online Free

Author :
Release : 2020-06-08
Genre : Language Arts & Disciplines
Kind :
Book Rating : 540/5 ( reviews)

Management and Economics of Communication - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Management and Economics of Communication write by M. Bjørn Rimscha. This book was released on 2020-06-08. Management and Economics of Communication available in PDF, EPUB and Kindle. This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication. It is divided into six parts that comprise: 1. an overarching introduction that defines the field and provides a brief overview of its history (1 chapter) 2. the most commonly used theoretic frameworks for the analysis of communication economics and management (4 chapters) 3. the peculiarities of the quantitative and qualitative methods and data used in the field (3 chapters) 4. key issues of the field such as the economics of language, labor in creative industries, media concentration, branding etc. (10 chapters) 5. descriptions of the development, trends and peculiarities of the field in different parts of the world, written by scholars from the respective region (10 chapters) 6. reflections on future directions for the field, both from a managerial and from an economics perspective (1 chapter). The authors of the individual chapters represent different academic disciplines, research traditions, and geographic backgrounds. The reader will thus gain multifaceted insights into the management and economics of communication.

Media Economics and Management

Download Media Economics and Management PDF Online Free

Author :
Release : 2021-09-28
Genre : Business & Economics
Kind :
Book Rating : 580/5 ( reviews)

Media Economics and Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Media Economics and Management write by Sathya Prakash Elavarthi. This book was released on 2021-09-28. Media Economics and Management available in PDF, EPUB and Kindle. This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data. Beginning with a conceptual study of media markets, industry structures, firm behaviour, public policy, production, pricing and consumption choices in media industries, the book uses the framework to present an in-depth examination of the management of four major media industry sectors in India: newspaper publishing, television broadcasting, film and digital media industries. It also deals with two topics relevant across media business sectors: creative industries approaches and copyright issues. The book discusses the economic forces and factors that shape the workings of media industries and institutions in India to highlight trends in a business that is rapidly evolving, highly profitable and marked by regional, linguistic, economic and cultural diversity. This volume is a step towards formalising the emerging field of media economics and management within the discipline of mass communication and journalism as an area of research and education in India. An accessible guide to the basic principles and concepts of media economics and management, with illustrations from Indian and global media industries, this will be an essential resource for students, researchers and teachers of media and communication studies, media economics and management, political economy and sociology as well as for professionals in media industries.

Media Management and Economics Research in a Transmedia Environment

Download Media Management and Economics Research in a Transmedia Environment PDF Online Free

Author :
Release : 2013-07-24
Genre : Language Arts & Disciplines
Kind :
Book Rating : 345/5 ( reviews)

Media Management and Economics Research in a Transmedia Environment - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Media Management and Economics Research in a Transmedia Environment write by Alan B. Albarran. This book was released on 2013-07-24. Media Management and Economics Research in a Transmedia Environment available in PDF, EPUB and Kindle. First Published in 2013. This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.

Handbook of Media Management and Economics

Download Handbook of Media Management and Economics PDF Online Free

Author :
Release : 2006-04-21
Genre : Business & Economics
Kind :
Book Rating : 688/5 ( reviews)

Handbook of Media Management and Economics - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Media Management and Economics write by Alan Albarran. This book was released on 2006-04-21. Handbook of Media Management and Economics available in PDF, EPUB and Kindle. This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study. The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.

Handbook of Media Management and Economics

Download Handbook of Media Management and Economics PDF Online Free

Author :
Release : 2006-04-21
Genre : Business & Economics
Kind :
Book Rating : 67X/5 ( reviews)

Handbook of Media Management and Economics - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Media Management and Economics write by Alan Albarran. This book was released on 2006-04-21. Handbook of Media Management and Economics available in PDF, EPUB and Kindle. This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study. The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.