Management and Marketing for Improved Retail Competitiveness and Performance - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Management and Marketing for Improved Retail Competitiveness and Performance write by Jose Duarte Santos. This book was released on 2023. Management and Marketing for Improved Retail Competitiveness and Performance available in PDF, EPUB and Kindle. "The book's main purpose is to provide knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business"--
Management and Marketing for Improved Retail Competitiveness and Performance
Management and Marketing for Improved Retail Competitiveness and Performance - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Management and Marketing for Improved Retail Competitiveness and Performance write by Santos, José Duarte. This book was released on 2023-07-28. Management and Marketing for Improved Retail Competitiveness and Performance available in PDF, EPUB and Kindle. The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail point of sale implies acting on several fronts, bearing in mind the market requirements, the point of sale's brand strategy, the strategies of the brands being sold, and all other aspects related to the management of a business, while considering the specificities of a retail point of sale. Management and Marketing for Improved Retail Competitiveness and Performance provides knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business. Covering key topics such as advertising, client loyalty, and merchandising, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.
Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector
Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector write by Jose Duarte Santos. This book was released on 2021. Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector available in PDF, EPUB and Kindle. "This book provides knowledge and skills to allow readers with the ability to apply management and marketing techniques on strategic, tactical and operational aspects of organizations with emphasis on the healthcare industry presenting strategies on topics such as operations management, quality management, human resources, brand management, digital marketing, content marketing, customer experience"--
Sales Management for Improved Organizational Competitiveness and Performance
Sales Management for Improved Organizational Competitiveness and Performance - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Sales Management for Improved Organizational Competitiveness and Performance write by Santos, José Duarte. This book was released on 2022-05-27. Sales Management for Improved Organizational Competitiveness and Performance available in PDF, EPUB and Kindle. With the recent digital developments within marketing, the alignment between sales and marketing has become increasingly important as it has the potential to improve sales, customer relations, and customer satisfaction. The evolution of technology has also been promoting changes in the sales process, which provides new opportunities and challenges for enterprises at various levels. Sales Management for Improved Organizational Competitiveness and Performance highlights the influences of management, marketing, and technology on sales and presents trends in sales, namely the digital transformation that is taking place in organizations. The book also considers innovative concepts, techniques, and tools in the sales area. Covering a wide range of topics such as digital transformation, sales communication, and social media marketing, this reference work is ideal for managers, marketers, researchers, scholars, practitioners, academicians, instructors, and students.
Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future
Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future write by Masengu, Reason. This book was released on 2023-09-18. Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future available in PDF, EPUB and Kindle. In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future provides a comprehensive and timely exploration of the key concepts, trends, and challenges in sustainable marketing within today's dynamic business environment. This book delivers an extensive overview of sustainable marketing, covering a diverse range of topics. It delves into the role of sustainable marketing in addressing environmental and social concerns, examines its impact on consumer behavior and brand loyalty, and showcases best practices for integrating sustainability into marketing strategies and tactics. Additionally, it explores the challenges and opportunities associated with implementing sustainable marketing across various industries, investigates the influence of digital technologies on sustainable marketing, and explores the future of sustainable marketing in the post-COVID-19 era. Targeting marketing professionals, business leaders, marketing students and educators, and individuals interested in advancing sustainable business practices, this book serves as an invaluable resource. It offers insights into the role of marketing in creating a more environmentally friendly future and equips readers with the latest strategies and best practices for promoting sustainability through marketing.
