Management and Marketing of Wine Tourism Business - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Management and Marketing of Wine Tourism Business write by Marianna Sigala. This book was released on 2018-09-02. Management and Marketing of Wine Tourism Business available in PDF, EPUB and Kindle. This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.
Wine Tourism Destination Management and Marketing
Wine Tourism Destination Management and Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Wine Tourism Destination Management and Marketing write by Marianna Sigala. This book was released on 2019-06-25. Wine Tourism Destination Management and Marketing available in PDF, EPUB and Kindle. The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.
Global Wine Tourism
Global Wine Tourism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Global Wine Tourism write by Jack Carlsen. This book was released on 2007. Global Wine Tourism available in PDF, EPUB and Kindle. Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies. The book highlights the lessons learnt for wine, tourism and related industries and concludes by examining the future of the wine tourism industry.
Wine, Food, and Tourism Marketing
Wine, Food, and Tourism Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Wine, Food, and Tourism Marketing write by C Michael Hall. This book was released on 2013-10-08. Wine, Food, and Tourism Marketing available in PDF, EPUB and Kindle. Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zealand, South Africa, and Scotland for analyses of contemporary practices and trends that help you develop, implement, and maintain strategic competitive advantages. The book looks at case studies of business operations, seasonality, destination image, and the development of business networks. Equally valuable as a professional resource for practitioners and as a textbook for upper-level and graduate students in tourism, hospitality, and wine and food studies, Wine, Food, and Tourism Marketing examines the importance of food and wine tourism to rural regional development. The book presents destination management planning and marketing initiatives for specific markets that can be easily adapted and applied to a wider range of wine tourism settings. Tourism marketing researchers and academics address vital issues such as the importance of collective marketing strategies, viticulture, design factors for online tourism information, and the use of food images in promotional material and positioning strategies. The book includes: a 2001 research study on French public sector management of wine tourism an examination of the cider industry in Somerset, England a look at the implications of non resident tourist markets on British Columbia’s emerging wine tourism industry an analysis of the types of food images used in French regional tourism brochures a national study of seasonality issues on wine tourism in New Zealand a look at post-apartheid tourism trends on South Africa’s Western Cape a survey of eight wineries on the Niagara Falls wine route with implications for marketing strategies a study of the use of local and regional food for destination marketing of South Africa a look at how food-related tourism in the United Kingdom is being promoted using the World Wide Web Wine, Food, and Tourism Marketing is an essential read for practitioners and educators involved in tourism and hospitality, marketing, food and wine studies, and rural regional development.
Strategic Management in the Wine Tourism Industry
Strategic Management in the Wine Tourism Industry - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Management in the Wine Tourism Industry write by Javier Martínez-Falcó. This book was released on . Strategic Management in the Wine Tourism Industry available in PDF, EPUB and Kindle.
