Marketing and Managing Tourism Destinations - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing and Managing Tourism Destinations write by Alastair M. Morrison. This book was released on 2023-07-31. Marketing and Managing Tourism Destinations available in PDF, EPUB and Kindle. Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.
Managing and Marketing Tourist Destinations
Managing and Marketing Tourist Destinations - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Managing and Marketing Tourist Destinations write by Metin Kozak. This book was released on 2010-11. Managing and Marketing Tourist Destinations available in PDF, EPUB and Kindle. Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.
Destination Management and Marketing: Breakthroughs in Research and Practice
Destination Management and Marketing: Breakthroughs in Research and Practice - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Destination Management and Marketing: Breakthroughs in Research and Practice write by Management Association, Information Resources. This book was released on 2020-03-06. Destination Management and Marketing: Breakthroughs in Research and Practice available in PDF, EPUB and Kindle. The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.
Marketing Tourist Destinations in Emerging Economies
Marketing Tourist Destinations in Emerging Economies - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Tourist Destinations in Emerging Economies write by Ishmael Mensah. This book was released on 2021-11-27. Marketing Tourist Destinations in Emerging Economies available in PDF, EPUB and Kindle. While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.
The Handbook of Managing and Marketing Tourism Experiences
The Handbook of Managing and Marketing Tourism Experiences - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Handbook of Managing and Marketing Tourism Experiences write by Marios Sotiriadis. This book was released on 2016-11-09. The Handbook of Managing and Marketing Tourism Experiences available in PDF, EPUB and Kindle. The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
