Managing Social Media Practices in the Digital Economy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Managing Social Media Practices in the Digital Economy write by Vandana Ahuja. This book was released on 2019. Managing Social Media Practices in the Digital Economy available in PDF, EPUB and Kindle. ""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"--
Managing Social Media Practices in the Digital Economy
Managing Social Media Practices in the Digital Economy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Managing Social Media Practices in the Digital Economy write by Alavi, Shirin. This book was released on 2019-12-27. Managing Social Media Practices in the Digital Economy available in PDF, EPUB and Kindle. Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success. Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.
Managing Work in the Digital Economy
Managing Work in the Digital Economy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Managing Work in the Digital Economy write by Stefan Güldenberg. This book was released on 2021-03-22. Managing Work in the Digital Economy available in PDF, EPUB and Kindle. This book provides well-founded insights and guidance to (self-)manage work in a globalized and digitalized knowledge economy with a perspective of the year 2030. International researchers and practitioners draw a picture of how, when, and where we will work most probably in 10 years. Many cases and examples make this work a compendium for learning and for implementing new leadership and management practices. The book assists managers, knowledge workers, human resource professionals, consultants, trainers, coaches in business, public administration, and non-profit organizations to shape the future of work. Drawing on the authors’ more than twenty years of research, teaching, and consulting experience, this is one of the first professional guidebooks to analyze and discuss strategies for digital and disruptive changes at the workplace.
Digital and Social Media Marketing
Digital and Social Media Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Digital and Social Media Marketing write by Nripendra P. Rana. This book was released on 2019-11-11. Digital and Social Media Marketing available in PDF, EPUB and Kindle. This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Leveraging Consumer Behavior and Psychology in the Digital Economy
Leveraging Consumer Behavior and Psychology in the Digital Economy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Leveraging Consumer Behavior and Psychology in the Digital Economy write by Suki, Norazah Mohd. This book was released on 2020-06-26. Leveraging Consumer Behavior and Psychology in the Digital Economy available in PDF, EPUB and Kindle. With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and challenges to social networking service (SNS) developers and online firms. These platforms have become a key channel for social interactions and networking among individuals and online communities to leverage business activities in respect to product and service visibility and sustainability via the internet. Leveraging Consumer Behavior and Psychology in the Digital Economy is a pivotal reference source that provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research consumer behavior and psychology in the digital economy. Emphasizing critical topics in the field of consumer behavior research, this publication is a wide-ranging resource for professionals, practitioners, marketers, retailers, business managers, academics, researchers, and graduate-level students interested in the latest material on consumer behavior and psychology in the digital economy.
