Market entry strategy for the Chinese market on the example of Volkswagen - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Market entry strategy for the Chinese market on the example of Volkswagen write by Laura Parlabene. This book was released on 2012-11-14. Market entry strategy for the Chinese market on the example of Volkswagen available in PDF, EPUB and Kindle. Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Zhejiang University Of Science and Technology, language: English, abstract: During the last years the globalisation has increased the competition amongst the companies and made them more willing to enter foreign markets. Developing a market entry strategy is very complex and has long-term consequences for a company. Thus, choosing an adequate market entry strategy has an enormous importance. The present term paper is concerned with international market entry strategies especially for the Chinese market on the example of Volkswagen. In chapter two some theoretical basics of international market entry strategies are provided. In this sense, the term of international market entry strategy is defined and the motives for companies to enter foreign markets are analyzed. In chapter three the development of a market entry strategy for the Chinese market is examined. Therefore, the significance of the Chinese market will be shown at the beginning. Afterwards, the timing and the location of market entry will be explained. Finally, three forms of market entry will be presented. The fourth chapter creates a practical connection of the topic by explaining the market entry strategy of Volkswagen.
An evaluation of joint venture as a mode of entry. The example of "Volkswagen"
An evaluation of joint venture as a mode of entry. The example of "Volkswagen" - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook An evaluation of joint venture as a mode of entry. The example of "Volkswagen" write by Lars Steilmann. This book was released on 2017-10-31. An evaluation of joint venture as a mode of entry. The example of "Volkswagen" available in PDF, EPUB and Kindle. Seminar paper from the year 2014 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Applied Sciences Essen, language: English, abstract: In the last years the globalisation has increased the competition amongst the companies and forced them to enter foreign markets. The development of a market entry strategy is very complex and has long-term concerns for a company. Therefore choosing an adequate market entry strategy is of great significance. This term paper is concerned with the evaluation of joint venture as a mode of entry for the German car manufacturer Volkswagen entering the Chinese market. Therefore I will give a theoretical introduc-tion into international market entry strategies and clarify advantages and disadvantages in chapter two. In the next chapter the emergence of possible market entry strategy for the Chinese market is checked. Therefore, the importance of the Chinese market will be shown at the beginning. Then the when and where will be explained. The fourth chapter shows Volkswagen ́s way for entering the Chinese market.
Foreign Direct Investments and Market Entry Strategies in China
Foreign Direct Investments and Market Entry Strategies in China - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Foreign Direct Investments and Market Entry Strategies in China write by . This book was released on 2010. Foreign Direct Investments and Market Entry Strategies in China available in PDF, EPUB and Kindle.
Market Entry Concepts of Chinese Automotive Companies into the European Market
Market Entry Concepts of Chinese Automotive Companies into the European Market - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Market Entry Concepts of Chinese Automotive Companies into the European Market write by Ramona Blietz. This book was released on 2016-11-08. Market Entry Concepts of Chinese Automotive Companies into the European Market available in PDF, EPUB and Kindle. Master's Thesis from the year 2015 in the subject Economics - International Economic Relations, grade: 1,3, Berlin School of Economics and Law (IMB), language: English, abstract: This paper investigates Chinese automotive companies’ internationalisation activities into the European market. They are still short on experience and young in history. Since the Chinese economy has only gradually liberalised after 1978, the industry has been highly influenced by joint venture activities with foreign automobile companies in China.12 years ago, Chinese automotive companies started to internationalise. Dunning’s eclectic paradigm is utilized as academic foundation and related motives and entry modes are aligned to current Chinese activities. In early attempts to enter Europe there was a predominant resource-seeking motive, while later market-seeking reasons became more obvious and have dominated the activities since. So far, ownership-specific advantages do not play a major role in terms of valuable intangible assets like patents, whereas location specific determinants are significant, especially in terms of governmental impact. Additional home market advantages in labour endowment, resources, legal environment and strong finan- cial resources give Chinese automakers an edge and prepare them to further internationalise. However, regarding all OLI forces, there are still no outweighing advantages over European competitors. The interviewed experts do not expect a noticeable market entry with significant sales volume within the next ten years. To date, Chinese exports and FDI in Europe are the most relevant modes even though visibility is marginal. According to industry experts, companies like Qoros, BYD and Geely are possible candidates to succeed on the European market in the future. Other brands, which failed to enter Europe, e.g. due to lacking safety standards, are yet still opinion-forming. It is concluded, that if China’s automotive industry consolidates and advances technologically, it will be prepared to successfully compete on global markets, in particular Europe. The acquisition of European car manufacturers represent – in this context – a feasible possibility to speed up the process and offset technological deficiencies.
An Analysis of Internationalisation Strategies Using the Example of Volkswagen (VW AG)
An Analysis of Internationalisation Strategies Using the Example of Volkswagen (VW AG) - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook An Analysis of Internationalisation Strategies Using the Example of Volkswagen (VW AG) write by Jannis Happeck. This book was released on 2017-05-24. An Analysis of Internationalisation Strategies Using the Example of Volkswagen (VW AG) available in PDF, EPUB and Kindle. Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, Private University of Applied Sciences Goettingen, language: English, abstract: This essay analyses internationalisation strategies by using the example of the German automotive manufacturer Volkswagen (VW). First, there will be a theoretical approach to internationalisation by defining the term and explaining the different opportunities and risks of internationalisation. Following this, essential internationalisation strategies for entering foreign countries and markets will be considered. The main part of the essay will deal with the Volkswagen Aktiengesellschaft (AG) and its internationalisation strategy. Following that, there will be a short description of the historical development of the VW AG before the three main phases of Volkswagen’s internationalisation process and the internationalisation strategy for the Chinese market will be worked out. Finally, the conclusions will summarise the results of this essay.
