Market-Driven Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Market-Driven Management write by Jean-Jacques Lambin. This book was released on 2012-07-19. Market-Driven Management available in PDF, EPUB and Kindle. Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.
Market-based Management
Market-based Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Market-based Management write by Roger J. Best. This book was released on 2005. Market-based Management available in PDF, EPUB and Kindle. "This groundbreaking book provides the tools and processes needed to actually apply market-driven strategy to today's business world. Roger Best's work has proven to be a refreshing alternative to the many conceptual and theoretical-centered marketing books because it is built around a performance orientation and the belief that real learning occurs only with the application of knowledge."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Developing a Market Orientation
Developing a Market Orientation - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Developing a Market Orientation write by Rohit Deshpande. This book was released on 1999-04-13. Developing a Market Orientation available in PDF, EPUB and Kindle. Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers).
Changing Market Relationships in the Internet Age
Changing Market Relationships in the Internet Age - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Changing Market Relationships in the Internet Age write by Jean-Jacques Lambin. This book was released on 2013-04-03. Changing Market Relationships in the Internet Age available in PDF, EPUB and Kindle. This essay attempts to structure a forward-looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in the global and interconnected market in which they operate.
Market Oriented Management
Market Oriented Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Market Oriented Management write by Jan Becker. This book was released on 1999. Market Oriented Management available in PDF, EPUB and Kindle.
