Marketbusters - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketbusters write by Rita Gunther McGrath. This book was released on 2005. Marketbusters available in PDF, EPUB and Kindle. If all firms face similar obstacles to profitable growth, how do some companies successfully burst through these barriers, leaving their competitors in the dust? Rita Gunther McGrath and Ian C. MacMillan argue that an answer to this question lies in MarketBusters. Best of all, the authors say, opportunities for identifying and executing such moves can be unearthed throughout a company’s existing business platform—if managers know where and how to look for them. The authors practical tools and checklists to help leaders determine the best marketbusting move to use in a given situation. Vivid company examples illustrate the moves in practice, and clear guidelines aid managers in implementing their chosen moves effectively. Driving continuous growth is imperative for every leader in every industry. MarketBusters is the field guide that will help them succeed. MARKET BUSTERS OFFERS: * A Unique Perspective on Growth Opportunities: Big “breakthrough” moves are risky and often unsuccessful. Today’s executives are looking to drive growth off a platform of established markets, with existing customers, and with existing products and offerings. This book shows them how to do that. * A Highly Practical Approach: Actionable, tools-oriented focus of this book will appeal to executives under pressure to show results fast.
Summary: Marketbusters
Summary: Marketbusters - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Summary: Marketbusters write by BusinessNews Publishing,. This book was released on 2014-10-28. Summary: Marketbusters available in PDF, EPUB and Kindle. The must-read summary of Rita McGrath and Ian MacMillan's book: "Marketbusters: 40 Strategic Moves that Drive Exceptional Business Growth". This complete summary of the ideas from Rita McGrath and Ian MacMillan's book "Marketbusters" explains how a "marketbuster" is defined as a powerful strategic move that alters the competitive landscape in such a way that it puts your company on the road to high long-term growth. In their book, the authors present their research into the moves and present five approaches that will lead to marketbusters. This summary provides the reader with key business tools to create a future winning strategy. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Marketbusters" and find out how you can develop your strategy to include moves that will change your position in the game forever.
Marketbusters
Marketbusters - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketbusters write by Rita Gunther McGrath. This book was released on 2005-02-17. Marketbusters available in PDF, EPUB and Kindle. Robust methods to identify new growth opportunities YOUR SHAREHOLDERS DEMAND growth; your company needs growth; and your career can suffer or soar because of how you drive growth—or don’t. While executives often talk about their great growth plans, very few of these plans actually deliver real gains in growth and profitability. How do some companies manage to beat the odds and bust through the obstacles that make explosive growth so elusive? In this hands-on guide, Rita Gunther McGrath and Ian C. MacMillan identify powerful strategic moves they call “MarketBusters”—approaches that dramatically reconfigure profit streams in an industry, upend conventional competition, and ultimately deliver blockbuster growth. Based on insights from an extensive three-year study, McGrath and MacMillan describe forty proven marketbusting moves and outline five overall strategies companies have used to drive new growth: • Change the customer’s total experience: Make it simpler, faster, or more beneficial for customers to buy from you • Reconfigure your products and services: Transform your offerings to make them clearly superior to competitors’ • Redefine your business and associated key metrics: Change how you do business or how your customers do business in ways that dramatically boost performance • Anticipate or exploit industry shifts: Capitalize on changes before competitors do • Create a new market space: Trigger the emergence of a new market Every marketbusting move is illustrated in practice through vivid company examples—including cautionary tales that alert you to potential pitfalls you may encounter. Action-oriented tools and checklists provide concrete guidance in finding opportunities across your own business platform, executing your chosen move successfully, and exploiting new opportunities to maximize their bottomline impact. The book also provides guidelines for avoiding common implementation challenges and for developing the organizational alignment needed to smooth execution. New opportunities for explosive growth are waiting to be unleashed. MarketBusters is the field guide you need to develop a reliable, robust approach to fueling continuous, profitable growth.
The Competitive Dynamics of Entrepreneurial Market Entry
The Competitive Dynamics of Entrepreneurial Market Entry - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Competitive Dynamics of Entrepreneurial Market Entry write by Gideon Markman. This book was released on 2011. The Competitive Dynamics of Entrepreneurial Market Entry available in PDF, EPUB and Kindle. Research on general market entry usually focuses on large enterprises. Often, however, small entrants can alter the competitive dynamics of an industry. This volume brings together the most prominent thought leaders and the best research on the asymmetric entrant-incumbent dynamics. The ideas presented offer a more nuanced perspective on how, when, where and with what consequences small, single-product firms enter markets that are dominated by large, multiproduct and multimarket incumbents. Large enterprises often enjoy a number of advantages that young, small ventures (as well as matured, but still small firms) lack. These differences manifest not only in how large and small firms operate and in their resource-capability mix, but also in how they compete and interact with each other. Research on general market entry and competitive dynamics is extensive yet it focuses on entrants and incumbents that are of similar profile - similar size, comparable asset mixes, related product strategies, and equivalent organizational capabilities. The unique contribution of this volume is its concentration on asymmetric entrant-incumbent dynamics. Scholars and students in entrepreneurship, strategy, international business and related fields will find this excellent collection of key published and original material illuminating.
The End of Competitive Advantage
The End of Competitive Advantage - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The End of Competitive Advantage write by Rita Gunther McGrath. This book was released on 2013-05-14. The End of Competitive Advantage available in PDF, EPUB and Kindle. Are you at risk of being trapped in an uncompetitive business? Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now. In short, strategy is stuck. Most leaders are using frameworks that were designed for a different era of business and based on a single dominant idea—that the purpose of strategy is to achieve a sustainable competitive advantage. Once the premise on which all strategies were built, this idea is increasingly irrelevant. Now, Columbia Business School professor and globally recognized strategy expert Rita Gunther McGrath argues that it’s time to go beyond the very concept of sustainable competitive advantage. Instead, organizations need to forge a new path to winning: capturing opportunities fast, exploiting them decisively, and moving on even before they are exhausted. She shows how to do this with a new set of practices based on the notion of transient competitive advantage. This book serves as a new playbook for strategy, one based on updated assumptions about how the world works, and shows how some of the world’s most successful companies use this method to compete and win today. Filled with compelling examples from “growth outlier” firms such as Fujifilm, Cognizant Technology Solutions, Infosys, Yahoo! Japan, and Atmos Energy, The End of Competitive Advantage is your guide to renewed success and profitable growth in an economy increasingly defined by transient advantage.
