Marketing and Feminism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing and Feminism write by Miriam Catterall. This book was released on 2013-11-05. Marketing and Feminism available in PDF, EPUB and Kindle. This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include: * the dark side of female consumption * women and marketing in Socialist economies * women and advertising * ecofeminism and marketing * gender, marketing and cultural diversity * marketing, sex and sexuality. Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.
The Routledge Companion to Marketing and Feminism
The Routledge Companion to Marketing and Feminism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Routledge Companion to Marketing and Feminism write by Pauline Maclaran. This book was released on 2022. The Routledge Companion to Marketing and Feminism available in PDF, EPUB and Kindle. "This comprehensive and authorative sourcebook, offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism - particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women's development and life opportunities. The "F" word is back on the agenda - made high profile by campaigns such as #metoo and #timeisup. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women's exploitation. Consolidating existing scholarship while exploring emerging theories and ideas which will generate further feminist research, this volume will be of interest to researchers, academics and students in marketing and consumption studies, especially those studying or researching the complex inter-relationship of feminism and marketing"--
The Routledge Companion to Marketing and Feminism
The Routledge Companion to Marketing and Feminism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Routledge Companion to Marketing and Feminism write by Pauline Maclaran. This book was released on 2022-02-25. The Routledge Companion to Marketing and Feminism available in PDF, EPUB and Kindle. This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism – particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women’s development and life opportunities. The "F" word is back on the agenda – made high profile by campaigns such as #MeToo and #TimesUp. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars, and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women’s exploitation. Consolidating existing scholarship while exploring emerging theories and ideas which will generate further feminist research, this volume will be of interest to researchers, academics and students in marketing and consumption studies, especially those studying or researching the complex inter-relationship of feminism and marketing.
Handbook of Research on Gender and Marketing
Handbook of Research on Gender and Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Research on Gender and Marketing write by Susan Dobscha. This book was released on 2019. Handbook of Research on Gender and Marketing available in PDF, EPUB and Kindle. Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.
Marketing and Feminism
Marketing and Feminism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing and Feminism write by Miriam Catterall. This book was released on 2013-11-05. Marketing and Feminism available in PDF, EPUB and Kindle. This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include: * the dark side of female consumption * women and marketing in Socialist economies * women and advertising * ecofeminism and marketing * gender, marketing and cultural diversity * marketing, sex and sexuality. Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.
