Marketing and Managing Tourism Destinations - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing and Managing Tourism Destinations write by Alastair M. Morrison. This book was released on 2023-07-31. Marketing and Managing Tourism Destinations available in PDF, EPUB and Kindle. Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.
Destination Management and Marketing: Breakthroughs in Research and Practice
Destination Management and Marketing: Breakthroughs in Research and Practice - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Destination Management and Marketing: Breakthroughs in Research and Practice write by Management Association, Information Resources. This book was released on 2020-03-06. Destination Management and Marketing: Breakthroughs in Research and Practice available in PDF, EPUB and Kindle. The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.
Managing and Marketing Tourist Destinations
Managing and Marketing Tourist Destinations - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Managing and Marketing Tourist Destinations write by Metin Kozak. This book was released on 2010-11. Managing and Marketing Tourist Destinations available in PDF, EPUB and Kindle. Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.
Tourist Destination Management
Tourist Destination Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Tourist Destination Management write by Nazmi Kozak. This book was released on 2019-04-27. Tourist Destination Management available in PDF, EPUB and Kindle. This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.
Destination Marketing and Management
Destination Marketing and Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Destination Marketing and Management write by Youcheng Wang. This book was released on 2011. Destination Marketing and Management available in PDF, EPUB and Kindle. This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.
