Applied Social Marketing and Quality of Life - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Applied Social Marketing and Quality of Life write by M. Mercedes Galan-Ladero. This book was released on 2021-12-02. Applied Social Marketing and Quality of Life available in PDF, EPUB and Kindle. This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion, violence, and inequity; and in changing public perceptions in different countries and through public and nonprofit organizations, but also through businesses. Thus, this book approaches social marketing from a quality-of-life (QOL) marketing philosophy, taking an international perspective. It includes 26 case studies discussing how social marketing campaigns were developed and implemented in specific cases related to disease prevention and risk behavior, safe and healthy lifestyles, and inclusion and interpersonal relationships. It also covers social marketing campaigns related to COVID-19 in various countries. The book is both comprehensive and provides in-depth understanding of every case, and is useful for research, policy making, development communication and social marketing. Graduate students, researchers, practitioners, and social marketers alike will find this book interesting.
Marketing and the Quality of Life
Marketing and the Quality of Life - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing and the Quality of Life write by Fred D. Reynolds. This book was released on 1978. Marketing and the Quality of Life available in PDF, EPUB and Kindle.
Handbook of Quality-of-Life Research
Handbook of Quality-of-Life Research - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Quality-of-Life Research write by M. Joseph Sirgy. This book was released on 2001-11-30. Handbook of Quality-of-Life Research available in PDF, EPUB and Kindle. This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.
Marketing and the Quality-of-Life Interface
Marketing and the Quality-of-Life Interface - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing and the Quality-of-Life Interface write by A. Coskun Samli. This book was released on 1987. Marketing and the Quality-of-Life Interface available in PDF, EPUB and Kindle. The book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted entirely to the linkage between marketing and the quality-of-life concept. Upper-division and graduate collections. Choice This interdisciplinary collection of essays focuses on marketing's ability to improve the prevailing quality of life in a society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences.
Best Practices in Marketing and their Impact on Quality of Life
Best Practices in Marketing and their Impact on Quality of Life - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Best Practices in Marketing and their Impact on Quality of Life write by Helena Alves. This book was released on 2013-06-04. Best Practices in Marketing and their Impact on Quality of Life available in PDF, EPUB and Kindle. This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist enterprises and that marketing involves excessive exploitation and is a tool for creating and maintaining their power structures. To illustrate its point, the book examines successful marketing practices with implications for consumers’ quality of life. Its compilation of cases from all over the world provides a unique and concise review of best practices in marketing and their impact on QOL. Each case in the book presents a specific social problem and discusses details of the marketing strategy adopted to resolve it, as well as the results obtained both for society at large and in terms of the citizens’ quality of life. In addition, each case addresses the theoretical background of the specific area of marketing used in the case.
