Marketing and the Quality-of-Life Interface - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing and the Quality-of-Life Interface write by A. Coskun Samli. This book was released on 1987. Marketing and the Quality-of-Life Interface available in PDF, EPUB and Kindle. The book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted entirely to the linkage between marketing and the quality-of-life concept. Upper-division and graduate collections. Choice This interdisciplinary collection of essays focuses on marketing's ability to improve the prevailing quality of life in a society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences.
Marketing and the Quality-of-Life Interface
Marketing and the Quality-of-Life Interface - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing and the Quality-of-Life Interface write by A. Coskun Samli. This book was released on 1987-06-23. Marketing and the Quality-of-Life Interface available in PDF, EPUB and Kindle. The book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted entirely to the linkage between marketing and the quality-of-life concept. Upper-division and graduate collections. Choice This interdisciplinary collection of essays focuses on marketing's ability to improve the prevailing quality of life in a society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences.
Handbook of Quality-of-Life Research
Handbook of Quality-of-Life Research - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Quality-of-Life Research write by M. Joseph Sirgy. This book was released on 2013-04-18. Handbook of Quality-of-Life Research available in PDF, EPUB and Kindle. This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.
Marketing and the Quality of Life
Marketing and the Quality of Life - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing and the Quality of Life write by Fred D. Reynolds. This book was released on 1978. Marketing and the Quality of Life available in PDF, EPUB and Kindle.
Handbook of Social Indicators and Quality of Life Research
Handbook of Social Indicators and Quality of Life Research - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Social Indicators and Quality of Life Research write by Kenneth C. Land. This book was released on 2011-11-25. Handbook of Social Indicators and Quality of Life Research available in PDF, EPUB and Kindle. The aim of the Handbook of Social Indicators and Quality of Life Research is to create an overview of the field of Quality of Life (QOL) studies in the early years of the 21st century that can be updated and improved upon as the field evolves and the century unfolds. Social indicators are statistical time series “...used to monitor the social system, helping to identify changes and to guide intervention to alter the course of social change”. Examples include unemployment rates, crime rates, estimates of life expectancy, health status indices, school enrollment rates, average achievement scores, election voting rates, and measures of subjective well-being such as satisfaction with life-as-a-whole and with specific domains or aspects of life. This book provides a review of the historical development of the field including the history of QOL in medicine and mental health as well as the research related to quality-of-work-life (QWL) programs. It discusses several of QOL main concepts: happiness, positive psychology, and subjective wellbeing. Relations between spirituality and religiousness and QOL are examined as are the effects of educational attainment on QOL and marketing, and the associations with economic growth. The book goes on to investigate methodological approaches and issues that should be considered in measuring and analysing quality of life from a quantitative perspective. The final chapters are dedicated to research on elements of QOL in a broad range of countries and populations.
