Marketing Communications in Emerging Economies, Volume I - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Communications in Emerging Economies, Volume I write by Thomas Anning-Dorson. This book was released on 2021-10-28. Marketing Communications in Emerging Economies, Volume I available in PDF, EPUB and Kindle. The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. Offering a distinctive meaning and importance to both the practice and the theory of marketing communications in emerging economies, this collection introduces the foundational issues of marketing communications as well as the broader marketing communication environment and how they impact on communication strategy development and implementation. With contributors from diverse disciplines, the book establishes the importance of linking customer value creation, national culture and the management process with the marketing communications strategy. It highlights the critical role of research, the changing trends in marketing communication in the digital age and the communication opportunities for small and large brands. This book is a useful tool for orporate executives, educators, students, policymakers and businesses on marketing communication in emerging markets.
Marketing Communications and Brand Development in Emerging Economies Volume I
Marketing Communications and Brand Development in Emerging Economies Volume I - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Communications and Brand Development in Emerging Economies Volume I write by Ogechi Adeola. This book was released on 2022-05-04. Marketing Communications and Brand Development in Emerging Economies Volume I available in PDF, EPUB and Kindle. Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage. Interest in marketing communication and brand development has increased in recent years due to the proliferation of productions, changing consumer behaviour, increased competition, and technological advancement. Recognising the complexity of these challenges, it has become imperative for firms in emerging economies to understand contemporary issues in marketing to compete effectively and create value for consumers and stakeholders. The first of this two volume work provides insights into this critical issue in a changing world, including destination brand management, brand avoidance, sponsorship, health and personal branding, and offers a futuristic perspective on marketing communications, including the influence of neuromarketing, artificial intelligence, and virtual reality. Meanwhile, Volume II focuses specifically on the effects of the Covid-19 pandemic, social responsibilities, and emerging technologies. Taken together, this two-volume work is a definitive resource for scholars and students of marketing, branding and international business.
Marketing Communications in Emerging Economies, Volume II
Marketing Communications in Emerging Economies, Volume II - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Communications in Emerging Economies, Volume II write by Thomas Anning-Dorson. This book was released on 2022-01-01. Marketing Communications in Emerging Economies, Volume II available in PDF, EPUB and Kindle. Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through communication, and using aesthetics in point-of-purchase advertising to drive purchase intention. It is the first of its kind to highlight key conceptual issues and provide critical empirical evidence on marketing communications in and from emerging economies. Corporate executives, educators, students, policymakers and businesses would find this book a useful tool on marketing communication as it lays bare some important strategic and operational insights specific to emerging markets.
Marketing Communications in Emerging Economies, Volume II
Marketing Communications in Emerging Economies, Volume II - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Communications in Emerging Economies, Volume II write by Thomas Anning-Dorson. This book was released on 2022. Marketing Communications in Emerging Economies, Volume II available in PDF, EPUB and Kindle. Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through communication, and using aesthetics in point-of-purchase advertising to drive purchase intention. It is the first of its kind to highlight key conceptual issues and provide critical empirical evidence on marketing communications in and from emerging economies. Corporate executives, educators, students, policymakers and businesses would find this book a useful tool on marketing communication as it lays bare some important strategic and operational insights specific to emerging markets. Thomas Anning-Dorson (PhD) is an Associate Professor of Marketing at the University of the Witwatersrand, South Africa. Robert Ebo Hinson (PhD) is a Professor and Head of Department of Marketing and Entrepreneurship at the University of Ghana Business School. Stanley Coffie (PhD) is an Associate Professor of Marketing at the Ghana Institute of Management and Public Administration (GIMPA). Genevieve Bosah (PhD) is a Researcher and Lecturer at the Department of Media and Communications, University of Hertfordshire, UK. Ibn Kailan Abdul-Hamid (PhD) is a Lecturer at the University of Professional Studies, Accra, Ghana.
Marketing Communications and Brand Development in Emerging Economies Volume I
Marketing Communications and Brand Development in Emerging Economies Volume I - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Communications and Brand Development in Emerging Economies Volume I write by Ogechi Adeola. This book was released on 2023-05-19. Marketing Communications and Brand Development in Emerging Economies Volume I available in PDF, EPUB and Kindle. Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage. Interest in marketing communication and brand development has increased in recent years due to the proliferation of productions, changing consumer behaviour, increased competition, and technological advancement. Recognising the complexity of these challenges, it has become imperative for firms in emerging economies to understand contemporary issues in marketing to compete effectively and create value for consumers and stakeholders. The first of this two volume work provides insights into this critical issue in a changing world, including destination brand management, brand avoidance, sponsorship, health and personal branding, and offers a futuristic perspective on marketing communications, including the influence of neuromarketing, artificial intelligence, and virtual reality. Meanwhile, Volume II focuses specifically on the effects of the Covid-19 pandemic, social responsibilities, and emerging technologies. Taken together, this two-volume work is a definitive resource for scholars and students of marketing, branding and international business.
