Marketing Communications in Tourism and Hospitality

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Release : 2010-08-31
Genre : Business & Economics
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Book Rating : 41X/5 ( reviews)

Marketing Communications in Tourism and Hospitality - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Communications in Tourism and Hospitality write by Scott McCabe. This book was released on 2010-08-31. Marketing Communications in Tourism and Hospitality available in PDF, EPUB and Kindle. The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company’s competitive edge? Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.

Marketing Communications in Tourism and Hospitality

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Release : 2018-02-08
Genre :
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Book Rating : 276/5 ( reviews)

Marketing Communications in Tourism and Hospitality - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Communications in Tourism and Hospitality write by Scott McCabe. This book was released on 2018-02-08. Marketing Communications in Tourism and Hospitality available in PDF, EPUB and Kindle. The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This new edition has been updated to include: New case studies throughout from a range of international regions and diverse service sector including well - being tourism. Cultural differences and the successes and failures of communication marketing is explored in one case per chapter. An enhanced and extended chapter on Interactive and E-communications including destination management systems, promotion, twitter, facebook, third party channels such as Expedia and tracking. New content on: budgeting for marketing communications, evaluation and control and role of integrated marketing. New annotated weblinks and reading suggestions as well as critical review questions at the end of chapters. This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.

Communication and Channel Systems in Tourism Marketing

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Release : 2012-11-12
Genre : Business & Economics
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Book Rating : 970/5 ( reviews)

Communication and Channel Systems in Tourism Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Communication and Channel Systems in Tourism Marketing write by Muzaffer Uysal. This book was released on 2012-11-12. Communication and Channel Systems in Tourism Marketing available in PDF, EPUB and Kindle. What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a specific region? This resource provides new insight into these important questions and more on developing tourism marketing strategies using the key factors of communication and channel systems. Communication and Channel Systems in Tourism Marketing features both conceptual and applied research which provides an excellent base for tourism marketers and destination planners to evaluate and improve their overall tourism marketing programs. Tourism and hospitality scholars discuss communication distribution channels, media selection, information needs and sources, importance of travel brochures and slogans, brochure design, and the effectiveness of communication messages in tourism marketing. The advantages and disadvantages of a wide variety of communication channels are explored including word-of-mouth, brochures/pamphlets, travel agents, magazines, radio, television, and slogans. Some of the topics covered in this book that demonstrate the use of communication and channel systems in tourism marketing are: building repeat visitor relationships image formation distribution channels communication messages and their effectiveness design of destination- and attraction-specific brochures communicating unique selling propositions in slogans This groundbreaking book presents original, empirical research that incorporates communications and channels systems as integral components of tourism marketing. The diversity and originality of these tourism research cases will be helpful to destination promoters, tourism decisionmakers, and tourism planners worldwide. Communication and Channel Systems in Tourism Marketing is also a valuable supplementary text for students in courses on leisure, recreation, hospitality, tourism, and marketing.

Marketing for Tourism and Hospitality

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Release : 2019-03-04
Genre : Business & Economics
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Book Rating : 794/5 ( reviews)

Marketing for Tourism and Hospitality - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing for Tourism and Hospitality write by Alan Fyall. This book was released on 2019-03-04. Marketing for Tourism and Hospitality available in PDF, EPUB and Kindle. The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.

Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries

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Release : 2019-08-30
Genre : Business & Economics
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Book Rating : 859/5 ( reviews)

Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries write by Santos, José Duarte. This book was released on 2019-08-30. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries available in PDF, EPUB and Kindle. The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.