Marketing Decision Making and Decision Support - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Decision Making and Decision Support write by Gerrit H. van Bruggen. This book was released on 2010. Marketing Decision Making and Decision Support available in PDF, EPUB and Kindle. Marketing Decision Making and Decision Support addresses the topic of marketing management support systems (MMSS), which are computer-enabled devices that help marketers to make better decisions.
The Handbook of Marketing Research
The Handbook of Marketing Research - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Handbook of Marketing Research write by Rajiv Grover. This book was released on 2006-06-23. The Handbook of Marketing Research available in PDF, EPUB and Kindle. The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.
Intelligent Support Systems for Marketing Decisions
Intelligent Support Systems for Marketing Decisions - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Intelligent Support Systems for Marketing Decisions write by Nikolaos F. Matsatsinis. This book was released on 2012-12-06. Intelligent Support Systems for Marketing Decisions available in PDF, EPUB and Kindle. Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions. Part I discusses the basic concepts of multicriteria analysis vis-à-vis marketing decisions and in new product development situations. Part II presents basic concepts from the fields of Information Systems, Decision Support Systems, and Intelligent Decision Support Methods. In addition, specialized categories of DSS (multicriteria DSS, web-based DSS, group DSS, spatial DSS) are discussed in terms of their key features and current use in marketing applications. Part III presents IDSS and a multicriteria methodology for new product development. Further chapters present a developmental strategy for analyzing, designing, and implementing an Intelligent Marketing Decision Support System. The implementation discussion is illustrated with a real-world example of the methods and system in use.
Marketing Decision Making and Decision Support
Marketing Decision Making and Decision Support - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Decision Making and Decision Support write by Gerrit Harm van Bruggen. This book was released on 2010. Marketing Decision Making and Decision Support available in PDF, EPUB and Kindle. Marketing management support systems (MMSS) are computer-enabled devices that help marketers to make better decisions. Marketing processes can be quite complex, involving large numbers of variables and mostly outcomes are the results of the actions of many different stakeholders (e.g., the company itself, its customers, its competitors). Moreover, a large number of interdependencies exist between the relevant variables and the outcomes of marketing actions are subject to major uncertainties. Given the complexities of the market place, marketing management support systems are useful tools to help the marketing decision makers carry out their jobs. Marketing management support systems can only be effective when they are optimally geared towards their users. We, therefore, deal with decision making in marketing (which generates the need for marketing management support systems). We discuss how marketing decisions are made, how they should be made, and the relative roles of analytical versus intuitive cognitive processes in marketing decision-making. We also discuss the match between marketing problem-solving modes and the various types of marketing management support systems. Finally we discuss how the impact of MMSS can be improved. This is important, given the current under-utilization of MMSS in practice. We discuss the conditions for the successful implementation and effective use of marketing management support systems. The issue ends with a discussion of the opportunities and challenges for marketing management support systems as we foresee them.
Marketing Decision Making and the Management of Pricing
Marketing Decision Making and the Management of Pricing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Decision Making and the Management of Pricing write by Rajagopal. This book was released on 2013-05-31. Marketing Decision Making and the Management of Pricing available in PDF, EPUB and Kindle. "This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.
