EBOOK: Marketing Higher Education - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook EBOOK: Marketing Higher Education write by Felix Maringe. This book was released on 2008-12-16. EBOOK: Marketing Higher Education available in PDF, EPUB and Kindle. How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies? How has widening participation affected the marketing of HEIs? What kind of students do employers want in the twenty-first century? The marketing of higher education has become a natural consequence of the market in which HEIs are created and function. The shift from government grant to fee income, the homogenization of institutions under the title, ‘University’, the rhetoric of diversification and the realization of competition for students based on reputation and brand (academic and otherwise) has driven institutions to embrace the market. This book is unique in considering these matters as well its attempt to examine the relationship between marketing and the education that is being marketed. These issues are global and touch on the very nature of the place of HEIs in society as well as how they need to position themselves to compete. The readership for this book includes those studying higher education management, as well as those interested in higher education policy issues, but it has something of interest for all those engaged in higher education today.
Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices
Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices write by Tripathi, Purnendu. This book was released on 2013-05-31. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices available in PDF, EPUB and Kindle. Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
International Marketing of Higher Education
International Marketing of Higher Education - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook International Marketing of Higher Education write by Terry Wu. This book was released on 2016-09-15. International Marketing of Higher Education available in PDF, EPUB and Kindle. This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.
Competition in Higher Education Branding and Marketing
Competition in Higher Education Branding and Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Competition in Higher Education Branding and Marketing write by Antigoni Papadimitriou. This book was released on 2017-10-06. Competition in Higher Education Branding and Marketing available in PDF, EPUB and Kindle. This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education. Empirical cases and literature analysis show that brand building is becoming a deliberate goal for higher education. This book illustrates student-institution dynamics, as well as the critical role of policy and professionalization to support branding and marketing strategies in higher education in relation to equity.
How to Market a University
How to Market a University - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook How to Market a University write by Teresa Flannery. This book was released on 2021-01-12. How to Market a University available in PDF, EPUB and Kindle. How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine their marketing strategy.
