Marketing Innovations in the Automotive Industry - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Innovations in the Automotive Industry write by Elena Candelo. This book was released on 2019-04-09. Marketing Innovations in the Automotive Industry available in PDF, EPUB and Kindle. This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thorough analysis of the evolution of marketing in the industry across three ages of technological innovations – the mechanical, the electronic, and the digital. The main objectives are first, to illustrate how study of the past can help carmakers as they move forward into the unknown, and second, to identify the main choices that they will face. The central premise is that unusual times call for unusual strategies. By mining the past in order to foresee likely future developments regarding competition and marketing strategies within the car industry, the book will appeal both to researchers and to present or future managers in the automotive and other innovation-driven sectors.
Making and Selling Cars
Making and Selling Cars - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Making and Selling Cars write by James M. Rubenstein. This book was released on 2001-12-17. Making and Selling Cars available in PDF, EPUB and Kindle. The automobile has shaped nearly every aspect of modern American life. This text documents the story of the automotive industry, which, despite its power, is constantly struggling to assure its success.
Digital Transformation on Manufacturing, Infrastructure & Service
Digital Transformation on Manufacturing, Infrastructure & Service - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Digital Transformation on Manufacturing, Infrastructure & Service write by Igor Ilin. This book was released on 2023-06-15. Digital Transformation on Manufacturing, Infrastructure & Service available in PDF, EPUB and Kindle. This book contains theoretical, econometric, experimental, and policy-oriented contributions of the DTMIS conference participants. Every year the DTMIS conference brings together experts from academia and industry to uncover the challenges and solutions to ensuring digital transformation on manufacturing, infrastructure, and service. The DTMIS proceedings is distinguished by the fact that it contains works not only by scientists, but also by practitioners in the industry, and, of course, their collaboration works are of particular and undeniable value. This book is useful for experienced scientists and practitioners who seek to find something new for themselves and apply it in their work, as well as for students at the beginning of their scientific activity.
Digital Marketing in the Automotive Electronics Industry
Digital Marketing in the Automotive Electronics Industry - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Digital Marketing in the Automotive Electronics Industry write by Uli Schneider. This book was released on 2023-06-08. Digital Marketing in the Automotive Electronics Industry available in PDF, EPUB and Kindle. The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. It presents unique and adaptable practical concepts, case studies, and tested models from practice. The book operationalizes the theory of approaches such as omni-channel marketing, and target driven performance marketing into practical and actionable approaches in large B2B companies in automotive sectors. The change management nature of the digital transformation of marketing is a common thread throughout the book and the experience of more than 10 practitioners, allowing readers to relate the content directly to their own business reality.
Digital Marketing Technology in Automotive Industry
Digital Marketing Technology in Automotive Industry - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Digital Marketing Technology in Automotive Industry write by Himanshu D. Shah. This book was released on 2018-01-08. Digital Marketing Technology in Automotive Industry available in PDF, EPUB and Kindle. Automotive cloud technology platform which provides dealers and newspapers with the most cost-effective and direct channel to reach consumers and communicate their best and most current offers while providing auto buyers an easy and simple one-stop venue to review the best offers from a variety of car dealers, all while completely anonymous, and only then contact the dealer to schedule delivery.
