Marketing Library and Information Services: International Perspectives - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Library and Information Services: International Perspectives write by Dinesh K. Gupta. This book was released on 2006-05-02. Marketing Library and Information Services: International Perspectives available in PDF, EPUB and Kindle. The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Marketing Information Products and Services
Marketing Information Products and Services - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Information Products and Services write by International Development Research Centre (Canada). This book was released on 1999. Marketing Information Products and Services available in PDF, EPUB and Kindle. Contributed articles presented at a workshop held in 1994.
Marketing Concepts for Libraries and Information Services
Marketing Concepts for Libraries and Information Services - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Concepts for Libraries and Information Services write by Eileen Elliott De Sáez. This book was released on 2002. Marketing Concepts for Libraries and Information Services available in PDF, EPUB and Kindle. The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master and market research is an essential element of their work.
Marketing/Planning Library and Information Services
Marketing/Planning Library and Information Services - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing/Planning Library and Information Services write by Darlene E. Weingand. This book was released on 1999-10-15. Marketing/Planning Library and Information Services available in PDF, EPUB and Kindle. Framing sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can contribute to effective library and information center management. This practical handbook gives a broad overview of the entire marketing/planning system-from creating a marketing team and developing a mission to conducting a marketing audit, setting goals, creating an action plan, designing and pricing the product, promoting services, and evaluating the end result.
The Myth of A.S. Pushkin in Russia's Silver Age
The Myth of A.S. Pushkin in Russia's Silver Age - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Myth of A.S. Pushkin in Russia's Silver Age write by Brian Horowitz. This book was released on 1996. The Myth of A.S. Pushkin in Russia's Silver Age available in PDF, EPUB and Kindle. Mikhail Osipovich Gershenzon, philosopher, journalist, and scholar, was one of the most original and eccentric Pushkinists of Russia's Silver Age. His eclectic critical judgment was highly esteemed by his generation's best poets and critics, and many of his idiosyncratic interpretations of Pushkin have become canonical. Brian Horowitz's detailed study illuminates both Pushkin's position as a cultural icon of the Silver Age and Gershenzon's role in establishing and challenging that reputation. As Gershenzon's work mirrors both significant and hidden aspects of the Pushkin scholarship of his day, his articulation of Pushkin as the symbolic key to Russian culture reflects the Silver Age nostalgia for and identification with the Golden Age in which Pushkin wrote. This first book-length study of this important figure provides a vivid sense of the inner workings of Russian literary life in the early part of this century.
