Marketing Library and Information Services II - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Library and Information Services II write by Dinesh K. Gupta. This book was released on 2013-06-25. Marketing Library and Information Services II available in PDF, EPUB and Kindle. With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
Marketing Library and Information Services: International Perspectives
Marketing Library and Information Services: International Perspectives - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Library and Information Services: International Perspectives write by Dinesh K. Gupta. This book was released on 2006-05-02. Marketing Library and Information Services: International Perspectives available in PDF, EPUB and Kindle. The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Marketing/Planning Library and Information Services
Marketing/Planning Library and Information Services - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing/Planning Library and Information Services write by Darlene E. Weingand. This book was released on 1999-10-15. Marketing/Planning Library and Information Services available in PDF, EPUB and Kindle. Framing sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can contribute to effective library and information center management. This practical handbook gives a broad overview of the entire marketing/planning system-from creating a marketing team and developing a mission to conducting a marketing audit, setting goals, creating an action plan, designing and pricing the product, promoting services, and evaluating the end result.
Marketing Information Products and Services
Marketing Information Products and Services - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Information Products and Services write by International Development Research Centre (Canada). This book was released on 1999. Marketing Information Products and Services available in PDF, EPUB and Kindle. Contributed articles presented at a workshop held in 1994.
Marketing Concepts for Libraries and Information Services
Marketing Concepts for Libraries and Information Services - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Concepts for Libraries and Information Services write by Eileen Elliott De Sáez. This book was released on 2002. Marketing Concepts for Libraries and Information Services available in PDF, EPUB and Kindle. The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master and market research is an essential element of their work.
