Marketing, Management and International Business: Contemporary Issues and Research in Selected Countries - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing, Management and International Business: Contemporary Issues and Research in Selected Countries write by Gabriel O Ogunmokun. This book was released on 2013. Marketing, Management and International Business: Contemporary Issues and Research in Selected Countries available in PDF, EPUB and Kindle.
Marketing, Management and International Business
Marketing, Management and International Business - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing, Management and International Business write by Gabriel O. Ogunmokun. This book was released on 2013. Marketing, Management and International Business available in PDF, EPUB and Kindle. This collection of scholarly papers is an ideal answer for teachers, lecturers, and professors faced with finding current research readings for their students in management, marketing and international business that are based on research from various countries. It is also valuable for practising managers who want a closer view of current writing in the areas covered in this book. The book contains eighteen chapters.
International Marketing Management
International Marketing Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook International Marketing Management write by Ralph Berndt. This book was released on 2023-05-23. International Marketing Management available in PDF, EPUB and Kindle. For every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own existence in the long term. The rapid changes on many markets and in many countries also mean that professional information gathering and processing of market-relevant data must take place within the framework of international market research. Based on this data, market-oriented decisions have to be made within international marketing management in order to achieve operational goals. This book deals not only with the "classic" topics of international marketing, such as international market research and the international use of individual marketing instruments, but also with the various management sub-functions of planning, controlling, organization and human resources management in internationally active companies, each with a specific reference to marketing in the sense of market-oriented corporate management. The theoretically presented correlations are enriched by current data on the relevant framework conditions on international markets, empirical findings on the individual fields of action of international marketing management as well as numerous current examples from entrepreneurial practice. With this comprehensive presentation of international marketing management, the authors address lecturers and students as well as practitioners who deal with marketing issues in an international context.
International Marketing Management
International Marketing Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook International Marketing Management write by Mario Glowik. This book was released on 2012-09-18. International Marketing Management available in PDF, EPUB and Kindle. In recent decades, against the background of integrated global trade patterns, the complexity of international marketing and management has increased enormously. Accordingly, the momentum of business opportunities and challenges has accelerated, and a firm has to continuously evaluate its market environment in order to make adjustments that reflect the firm’s individual strengths and weaknesses. This book takes as its perspective that the customer undoubtedly is positioned in the center of the firm’s overall management activities. True understanding of the customer requires efficient marketing research about the firm’s international business environment. As discussed in the first chapters of the book, the firm’s business success depends in part on its ethical standards; thus awareness of its environmental and social responsibility is required. The following chapters concentrate on various aspects of culturally biased customer behavior and how the firm ensures sensitivity when planning and selecting its marketing strategies. The most efficient techniques of international market segmentation, targeting, and strategic competitive positioning are introduced. Furthermore, concepts of consumer loyalty programs and their implementation in diversified international markets are presented. An important part is dedicated to describing suitable mixes of marketing policies for firms operating in culturally heterogeneous international markets. Finally, forecasting changes in consumer behavior as a tool of planning international marketing activities is taken into consideration. Marketing control mechanisms that seek to increase efficiency of selected marketing activities further contribute to the valuable insights of this publication. Overall, the authors' intention is to combine the newest theoretical concepts with pragmatic decisions made by firms. The book is particularly suitable for undergraduate and graduate students taking courses in international marketing, strategic and cultural management. Executives and practitioners involved in business can take fundamental and updated knowledge from this publication, which hopefully will improve their competitive positions against their rivals in the global arena.
International Business and Cross Cultural Marketing
International Business and Cross Cultural Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook International Business and Cross Cultural Marketing write by Gabriel Ogunmokun. This book was released on 2004. International Business and Cross Cultural Marketing available in PDF, EPUB and Kindle.
