Marketing/Planning Library and Information Services - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing/Planning Library and Information Services write by Darlene E. Weingand. This book was released on 1999-10-15. Marketing/Planning Library and Information Services available in PDF, EPUB and Kindle. Framing sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can contribute to effective library and information center management. This practical handbook gives a broad overview of the entire marketing/planning system-from creating a marketing team and developing a mission to conducting a marketing audit, setting goals, creating an action plan, designing and pricing the product, promoting services, and evaluating the end result.
Marketing/planning library and information services
Marketing/planning library and information services - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing/planning library and information services write by Darlene E. Weingand. This book was released on 1987. Marketing/planning library and information services available in PDF, EPUB and Kindle.
Marketing Library and Information Services: International Perspectives
Marketing Library and Information Services: International Perspectives - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Library and Information Services: International Perspectives write by Dinesh K. Gupta. This book was released on 2006-05-02. Marketing Library and Information Services: International Perspectives available in PDF, EPUB and Kindle. The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Marketing Information Products and Services
Marketing Information Products and Services - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Information Products and Services write by International Development Research Centre (Canada). This book was released on 1999. Marketing Information Products and Services available in PDF, EPUB and Kindle. Contributed articles presented at a workshop held in 1994.
Strategic Marketing in Library and Information Science
Strategic Marketing in Library and Information Science - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Marketing in Library and Information Science write by Irene Owens. This book was released on 2002. Strategic Marketing in Library and Information Science available in PDF, EPUB and Kindle. Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketingrelationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: The Basis and Context for Marketing (theoretical information) and The Application of Marketing (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LISwhat it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Centera fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public libraries
