Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices write by Tripathi, Purnendu. This book was released on 2013-05-31. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices available in PDF, EPUB and Kindle. Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
Competition in Higher Education Branding and Marketing
Competition in Higher Education Branding and Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Competition in Higher Education Branding and Marketing write by Antigoni Papadimitriou. This book was released on 2017-10-06. Competition in Higher Education Branding and Marketing available in PDF, EPUB and Kindle. This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education. Empirical cases and literature analysis show that brand building is becoming a deliberate goal for higher education. This book illustrates student-institution dynamics, as well as the critical role of policy and professionalization to support branding and marketing strategies in higher education in relation to equity.
New Strategies in Higher Education Marketing
New Strategies in Higher Education Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook New Strategies in Higher Education Marketing write by James A Burns. This book was released on 2012-10-12. New Strategies in Higher Education Marketing available in PDF, EPUB and Kindle. With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains practical, “how-to” applications of marketing thought and theory for the higher education environment. Written by practitioners for practitioners, this valuable book offers new viewpoints, tools, and creative ways to solve potentially devastating problems through the implementation of marketing. Each chapter is application oriented and cases and situations common to most universities and colleges are discussed to illustrate marketing strategies and techniques to make them more easily understood and readily usable. New Strategies in Higher Education Marketing is divided into four sections: Strategy Research and Promotion Enrollment Services Development. It includes informative chapters on topics including perceptions and proper application of marketing in higher education; fund raising; public relations; coordination of intra-organizational efforts; techniques and methods of gathering information and data; and the challenge and management of student enrollment. Directors, presidents, vice-presidents, and others responsible for or interested in the marketing of a college or university will find a wealth of highly practical information in this book.
Strategic Marketing for Educational Institutions
Strategic Marketing for Educational Institutions - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Marketing for Educational Institutions write by Philip Kotler. This book was released on 1995. Strategic Marketing for Educational Institutions available in PDF, EPUB and Kindle. Here is "the" handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.
Marketing Higher Education
Marketing Higher Education - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Higher Education write by Robert Topor. This book was released on 1983. Marketing Higher Education available in PDF, EPUB and Kindle. The application of basic marketing techniques to achieve the goals of colleges and universities is discussed. The guide is designed to help administrators and admission officers influence the image projected by their institutions. Attention is also directed to how to position an institution among its competitors, how to develop activities and communications to meet customer needs, and how to plan marketing strategies for different program audiences. Marketing techniques can be applied to students, clients, supporters, influential constituents, alumni, foundations, faculty, staff, and corporate support. Image perception, segmenting target audiences, defining institutional mission, and trademarks are also covered, along with the following marketing strategies: product strategy, place or distribution strategy, promotional strategy, and pricing strategy. Case studies illustrate how institutions apply marketing techniques, and questions in each chapter help readers assess the strengths and weaknesses of their current marketing strategies. A chapter on market research by Cletis G. Pride and Joseph S. Fowler outlines the steps for conducting effective surveys of audience attitudes toward the institution. (SW)
