Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices write by Tripathi, Purnendu. This book was released on 2013-05-31. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices available in PDF, EPUB and Kindle. Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
Marketing Strategies for Higher Education Institutions
Marketing Strategies for Higher Education Institutions - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Strategies for Higher Education Institutions write by Purnendu Tripathi. This book was released on 2013. Marketing Strategies for Higher Education Institutions available in PDF, EPUB and Kindle. Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
New Strategies in Higher Education Marketing
New Strategies in Higher Education Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook New Strategies in Higher Education Marketing write by James A Burns. This book was released on 2012-10-12. New Strategies in Higher Education Marketing available in PDF, EPUB and Kindle. With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains practical, “how-to” applications of marketing thought and theory for the higher education environment. Written by practitioners for practitioners, this valuable book offers new viewpoints, tools, and creative ways to solve potentially devastating problems through the implementation of marketing. Each chapter is application oriented and cases and situations common to most universities and colleges are discussed to illustrate marketing strategies and techniques to make them more easily understood and readily usable. New Strategies in Higher Education Marketing is divided into four sections: Strategy Research and Promotion Enrollment Services Development. It includes informative chapters on topics including perceptions and proper application of marketing in higher education; fund raising; public relations; coordination of intra-organizational efforts; techniques and methods of gathering information and data; and the challenge and management of student enrollment. Directors, presidents, vice-presidents, and others responsible for or interested in the marketing of a college or university will find a wealth of highly practical information in this book.
Strategic Marketing of Higher Education in Africa
Strategic Marketing of Higher Education in Africa - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Marketing of Higher Education in Africa write by Emmanuel Mogaji. This book was released on 2020-01-20. Strategic Marketing of Higher Education in Africa available in PDF, EPUB and Kindle. Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing, and student choice-making. The Higher Education landscape around the world is changing. There is global competition for students’ enrolments, universities are competing within their home market as well as in the international market, and as government funding for public universities is reducing there is pressure on universities to seek additional income by increasing their student enrolment. African universities are not an exception in this competitive market. This book is unique in providing a composite overview of strategic marketing and brand communications of higher education institutions in Africa. It recognises that there is a growing need for universities to understand the stakeholders and develop strategies on how best to engage with them effectively. Highlighting the unique characteristics, nature, and challenges of African universities, this book explores the marketisation strategies of African universities, with focus on the strategic digital marketing and brand management. The book provides significant theoretical and marketing practice implications for academics, higher-education administrators, and practitioners on how best to market higher education in Africa and reach out to prospective students. International practitioners aiming to market to Africans and start a partnership with an African university will also find this relevant in understanding the dynamics of the African market.
Gender Issues in Technical and Vocational Education Programs
Gender Issues in Technical and Vocational Education Programs - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Gender Issues in Technical and Vocational Education Programs write by Bala, Shashi. This book was released on 2019-05-15. Gender Issues in Technical and Vocational Education Programs available in PDF, EPUB and Kindle. As the economic growth and social development of a nation is reliant on its workforce, it is essential to increase the workforce’s employability through technical and vocational education. Through these programs, the nation’s workers will be able to acquire skills and flexibility in order to navigate across sectors of the economy and industry. However, due to gender disparities and socioeconomic statuses within society, women from a lower economic background are unable to gain access to these programs, hindering their career development and economic independence. Gender Issues in Technical and Vocational Education Programs is an essential critical resource that probes the issue of gender equity in specialized educational programs, such as vocational or technical education programs. It also presents global initiatives that are being undertaken to enhance the access to technical and vocational education programs to all citizens. Divided into two sections, this publication provides comprehensive coverage on understanding human resource skilling through vocational and training programs and promoting gender equity through skill development, making it an ideal resource for academicians, researchers, social scientists, educators, policymakers, government officials, and professionals.
