Strategic Marketing For Health Care Organizations - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Marketing For Health Care Organizations write by Philip Kotler. This book was released on 2011-01-19. Strategic Marketing For Health Care Organizations available in PDF, EPUB and Kindle. This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.
Marketing to Managed Care Organizations
Marketing to Managed Care Organizations - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing to Managed Care Organizations write by Kathleen S. Penkert. This book was released on 1998. Marketing to Managed Care Organizations available in PDF, EPUB and Kindle.
Marketing to Managed Care Organizations
Marketing to Managed Care Organizations - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing to Managed Care Organizations write by Kathleen S. Penkert, M.S.W., ACSW. This book was released on 1997-07-01. Marketing to Managed Care Organizations available in PDF, EPUB and Kindle. This book guides child welfare and social service agencies through the steps they will need to take in marketing their health care services to managed care organizations. By following the suggestions in this book, your organization should be able to become a contracted provider for one or more of the large managed behavioral health care firms, tap into a new revenue source, and learn about managed care at the same time.
Marketing Mental Health Services to Managed Care
Marketing Mental Health Services to Managed Care - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Mental Health Services to Managed Care write by William Winston. This book was released on 2020-04-03. Marketing Mental Health Services to Managed Care available in PDF, EPUB and Kindle. Managed care is rapidly making traditional marketing strategies for mental health services obsolete. Here is the definitive book that helps professionals understand contemporary market forces and how to reshape marketing strategies in an increasingly competitive environment.Marketing Mental Health Services to Managed Care begins by demystifying the seemingly bewildering world of managed care systems. It enables the reader to become a fully informed partner in providing services for managed care systems. In an era in which many professionals are affiliated with one or more managed care networks, this book guides clinicians toward greater control of their professional futures by providing the steps necessary to develop a successful managed care oriented practice strategy. It will be especially helpful to the newcomer to practice in the 1990s or the seasoned practitioner interested in increasing referrals from managed care systems.Readers of this highly practical new book learn how to analyze the market for clinical services, how to plan and develop services for the managed care market, and how to sell professional services in an era dominated by active payor entities. The increased importance of automation, group practices, and effective office management skills are discussed. Although of particular value to outpatient practitioners, Marketing Mental Health Services to Managed Care also discusses marketing strategies and revenue generating ideas for inpatient mental health and substance abuse treatment facilities. Program managers, administrators, and marketing professionals in the hospital industry will find this book a valuable investment.Of special interest to all readers are chapters addressing the impact of managed care systems--with their focus on accountability, cost-effectiveness, and quality--upon traditional clinical paradigms. Brief therapy skills and techniques are discussed by these two veteran clinicians and writers. Emerging clinical innovations and effective reimbursement strategies are also discussed in this remarkable new book. A resource section, managed care company directory, and a glossary of terms make this a practical guidebook of long-lasting value to professionals from many disciplines. College professors and graduate students will also find Marketing Mental Health Services to Managed Care a valuable introduction to marketing professional services in the managed care dominated marketplace for healthcare today.
Marketing Health Care Into the Twenty-First Century
Marketing Health Care Into the Twenty-First Century - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Health Care Into the Twenty-First Century write by William Winston. This book was released on 2014-02-04. Marketing Health Care Into the Twenty-First Century available in PDF, EPUB and Kindle. Marketing Health Care Into the Twenty-First Century explores recent and anticipated changes and trends--legislative, economic, organizational, clinical, and operational--from a strategic marketing perspective. Author Alan K. Vitberg, a respected consultant in health care marketing, takes an unabashedly strong, direct, and aggressive perspective on these trends, maintaining that a state of war exists in the health care industry--a war that will only increase in fervor and intensity as organizations fight for survival and their share of hundreds of billions of dollars spent in America on health care. According to Marketing Health Care Into the Twenty-First Century, those payers and providers who understand that they’re fighting a war and act accordingly stand the best chance of short term survival and long term prosperity. Those who bury their heads in the sand, awaiting the storm of war to blow over, will find themselves prisoners of their inactivity. Marketing Health Care Into the Twenty-First Century succinctly captures and explores issues and trends affecting participants in the battle for consumers’health care dollars, including: the growth of managed care; emerging health care systems; formation of provider networks and other organizational structures; the relationship between risk and product, target market, and organizational options; the emerging clout of primary care; mergers and acquisitions; and shifts in health care dollar flow. Marketing Health Care Into the Twenty-First Century is also one of the first books in the market examining changes being made to Medicare and Medicaid programs and their strategic and tactical implications for health care industry participants. In order to take advantage of these changes and trends, Vitberg moves from the conceptual to the practical by defining and delivering insights into the concept of competitive innovation and its relationship to competitive advantage--hearing, listening, and responding to the voice of the market through meaning brand identification, product differentiation, and intrusive marketing communications that motivate customers to a preferential purchase decision. Anyone in the health care industry--marketing, planning, and development professionals with hospitals, HMOs, PPOs, networks/alliances, insurance companies, and medical groups--is among those who will find Marketing Health Care Into the Twenty-First Century a valuable resource for embracing strategic marketing now and in the near future. The book also serves as informative, stimulating reading for professors and students in graduate level health care administration courses.
