Marketing Tourism Places (RLE Tourism) - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Tourism Places (RLE Tourism) write by Gregory Ashworth. This book was released on 2013-04-02. Marketing Tourism Places (RLE Tourism) available in PDF, EPUB and Kindle. Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'. The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples from different areas of the industry and evaluate different strategies a destination can adopt for maintaining and increasing its market share. All the contributors emphasize that selling tourism places must be a dynamic activity in which the place products are constantly monitored, so that they can be revitalized, repositioned, or renewed in the market context.
Marketing Tourism Places (RLE Tourism)
Marketing Tourism Places (RLE Tourism) - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Tourism Places (RLE Tourism) write by Gregory Ashworth. This book was released on 2013-04-02. Marketing Tourism Places (RLE Tourism) available in PDF, EPUB and Kindle. Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'. The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples from different areas of the industry and evaluate different strategies a destination can adopt for maintaining and increasing its market share. All the contributors emphasize that selling tourism places must be a dynamic activity in which the place products are constantly monitored, so that they can be revitalized, repositioned, or renewed in the market context.
Marketing Tourist Destinations in Emerging Economies
Marketing Tourist Destinations in Emerging Economies - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Tourist Destinations in Emerging Economies write by Ishmael Mensah. This book was released on 2021-11-27. Marketing Tourist Destinations in Emerging Economies available in PDF, EPUB and Kindle. While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.
Tourism Marketing for Cities and Towns
Tourism Marketing for Cities and Towns - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Tourism Marketing for Cities and Towns write by Bonita Kolb. This book was released on 2017-02-10. Tourism Marketing for Cities and Towns available in PDF, EPUB and Kindle. Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own and other social media sites to communicate with today’s tech connected traveler. In a new updated volume, Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets. This book provides both practical advice with real-world application and a theoretical background to the field as a whole. Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure Studies.
Managing and Marketing Tourist Destinations
Managing and Marketing Tourist Destinations - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Managing and Marketing Tourist Destinations write by Metin Kozak. This book was released on 2010-11. Managing and Marketing Tourist Destinations available in PDF, EPUB and Kindle. Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.
