Marketing with Strategic Empathy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing with Strategic Empathy write by Claire Brooks. This book was released on 2016-08-03. Marketing with Strategic Empathy available in PDF, EPUB and Kindle. We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success. Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the global consulting firm where the strategic empathy framework and processes were developed. She has applied these in many successful projects for international corporations for more than 10 years.
Empathetic Marketing
Empathetic Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Empathetic Marketing write by M. Ingwer. This book was released on 2017-07-01. Empathetic Marketing available in PDF, EPUB and Kindle. With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.
Marketing Psychology 101
Marketing Psychology 101 - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Psychology 101 write by Scott Derek. This book was released on 2021-05-03. Marketing Psychology 101 available in PDF, EPUB and Kindle. Grow your business, get more sales and win over more customers with this book on how customers think and act when buyingWe are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success
Radical Customer Empathy
Radical Customer Empathy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Radical Customer Empathy write by Danya Shea. This book was released on 2019-10-24. Radical Customer Empathy available in PDF, EPUB and Kindle. The purpose of this book is to REVOLUTIONIZE the way you do marketing! By the end of it you'll think smarter, plan better, have more customers and be more profitable.This book is written for ethical, values-based companies who have identified a real market need and have put their heart and soul into fulfilling that need with excellence and integrity.When you finish this book, you will be a better marketer. You will learn how to define your ideal customer experience; understand the importance of the customer's mindset at different buying stages; and increase the focus and effectiveness of your marketing strategies.
Algorithmic Marketing and EU Law on Unfair Commercial Practices
Algorithmic Marketing and EU Law on Unfair Commercial Practices - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Algorithmic Marketing and EU Law on Unfair Commercial Practices write by Federico Galli. This book was released on 2022-08-30. Algorithmic Marketing and EU Law on Unfair Commercial Practices available in PDF, EPUB and Kindle. Artificial Intelligence (AI) systems are increasingly being deployed by marketing entities in connection with consumers’ interactions. Thanks to machine learning (ML) and cognitive computing technologies, businesses can now analyse vast amounts of data on consumers, generate new knowledge, use it to optimize certain processes, and undertake tasks that were previously impossible. Against this background, this book analyses new algorithmic commercial practices, discusses their challenges for consumers, and measures such developments against the current EU legislative framework on consumer protection. The book adopts an interdisciplinary approach, building on empirical findings from AI applications in marketing and theoretical insights from marketing studies, and combining them with normative analysis of privacy and consumer protection in the EU. The content is divided into three parts. The first part analyses the phenomenon of algorithmic marketing practices and reviews the main AI and AI-related technologies used in marketing, e.g. Big data, ML and NLP. The second part describes new commercial practices, including the massive monitoring and profiling of consumers, the personalization of advertising and offers, the exploitation of psychological and emotional insights, and the use of human-like interfaces to trigger emotional responses. The third part provides a comprehensive analysis of current EU consumer protection laws and policies in the field of commercial practices. It focuses on two main legal concepts, their shortcomings, and potential refinements: vulnerability, understood as the conceptual benchmark for protecting consumers from unfair algorithmic practices; manipulation, the substantive legal measure for drawing the line between fair and unfair practices.
