Mass Influence - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Mass Influence write by Teresa de Grosbois. This book was released on 2015-10-05. Mass Influence available in PDF, EPUB and Kindle. The rule book has changed. You attend a business networking event and meet Jack. You offer to buy him lunch to foster a relationship. Point scored. You meet for coffee. Jack has potential to be your new customer and might even lead you to new business. Feeling pretty good, you go to another function. You're impressed with the influential speaker who has a lineup of people who want to meet her. You figure, what the heck? I'll ask her for a coffee, too. Wrong move. You could actually be pushing away influential connections without knowing it. Growing your business while creating influential connections, is a skill. It is a game, with a set of rules, habits and etiquette that when followed, could change the landscape of how you do business, deeply improving your bottom-line. The challenge is most of us in business are unfamiliar with the game of growing influence. Influence expert Teresa de Grosbois takes you on a journey that unveils the key habits for success that are encompassed by the most influential people across the globe. She shows you the top mistakes to avoid when connecting with the influential and how to ultimately join their ranks so you too, can become a key player in your field, your company, your industry or community.
Personal Influence
Personal Influence - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Personal Influence write by Elihu Katz. This book was released on 2017-07-12. Personal Influence available in PDF, EPUB and Kindle. First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of mass media and interpersonal influence in the making of everyday decisions in public affairs, fashion, movie-going, and consumer behavior. The contextualizing essay in Part One dwells on the surprising relevance of primary groups to the flow of mass communication. Peter Simonson of the University of Pittsburgh has written that "Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations...more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." In his introduction to this fiftieth-anniversary edition, Elihu Katz discusses the theory and methodology that underlie the Decatur study and evaluates the legacy of his coauthor and mentor, Paul F. Lazarsfeld.
Impersonal Influence
Impersonal Influence - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Impersonal Influence write by Diana C. Mutz. This book was released on 1998-11-28. Impersonal Influence available in PDF, EPUB and Kindle. People's perceptions of the attitudes and experiences of mass collectives are an increasingly important force in contemporary political life. In Impersonal Influence, Mutz goes beyond simply providing examples of how impersonal influence matters in the political process to provide a micro-level understanding of why information about distant and impersonal others often influence people's political attitudes and behaviors. Impersonal Influence is worthy of attention both from the standpoint of its impact on contemporary politics, and because of its potential to expand the boundaries of our understanding of social influence processes, and media's relation to them. The book's conclusions do not exonerate media from the effects of inaccurate portrayals of collective experience or opinion, but they suggest that the ways in which people are influenced by these perceptions are in themselves, not so much deleterious to democracy as absolutely necessary to promoting accountability in a large scale society.
Weapons of Mass Distraction
Weapons of Mass Distraction - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Weapons of Mass Distraction write by Hayward Renel Jean. This book was released on 2018-11-08. Weapons of Mass Distraction available in PDF, EPUB and Kindle. While there are many negative influences impacting the youth, one of the most popular influences is Hip Hop Music. This book breaks down some of the inappropriate ideas introduced to young minds and how some of the struggles of growing up in society are being exploited instead of properly addressed to improve the quality of lives for the youth.
Mass Communications and the Influence of Information During Times of Crises
Mass Communications and the Influence of Information During Times of Crises - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Mass Communications and the Influence of Information During Times of Crises write by Al-Suqri, Mohammed Nasser. This book was released on 2021-12-17. Mass Communications and the Influence of Information During Times of Crises available in PDF, EPUB and Kindle. Although global pandemics are not a new phenomenon, the COVID-19 pandemic has taken place in a very different information environment than any pandemic before it. In today’s world, information plays a critical role in all areas of life with much of this information being delivered over the internet and social media. People have access to unprecedented amounts of information from both official and unofficial sources. While these channels are beneficial for enabling authorities to obtain information necessary to manage the pandemic, there is also a higher risk of misinformation spread. Mass Communications and the Influence of Information During Times of Crises provides a comprehensive overview of research conducted into the role of information and the media during times of international crises, particularly examining the COVID-19 pandemic. This text provides a better understanding of how to use the media as a tool for managing pandemics in the event of future global health crises. Covering topics such as crisis communication, data acquisition, and social media usage, this book is a dynamic resource for government policymakers, public health authorities, information and communications specialists, researchers, graduate and post-graduate students, professors, and academicians in a wide range of both public health and information-related disciplines.
