Master the Brand Called YOU: The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More At Work - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Master the Brand Called YOU: The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More At Work write by Brenda Bence. This book was released on 2014-07-03. Master the Brand Called YOU: The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More At Work available in PDF, EPUB and Kindle. Are YOU the brand of choice in your workplace? The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction—and your income potential—if your boss, colleagues, and customers felt the same about YOU? This groundbreaking book provides you with the only start-to-finish system for defining, communicating, and taking control of your leadership personal brand at work, whether you are leading yourself or leading others. Modeled after proven big-brand marketing methods, Master the Brand Called YOU guides you step-by-step through corporate branding techniques never before adapted for personal use. You will learn how to: * Identify the 6 essential positioning elements that define your leadership personal brand * Master the 5 everyday activities that most clearly communicate your brand as a leader * Avoid the top 20 Leadership Personal Brand Busters that could keep you from success * Increase both your earning power and your job satisfaction * Build on-the-job trust and loyalty in YOU
Master the Brand Called YOU - Manual of Exercises
Master the Brand Called YOU - Manual of Exercises - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Master the Brand Called YOU - Manual of Exercises write by Brenda Bence. This book was released on 2019-06-14. Master the Brand Called YOU - Manual of Exercises available in PDF, EPUB and Kindle. Eliminate the Guess Work- Make YOU(TM) the Brand of Choice in Your Workplace! With this companion workbook to Master the Brand Called YOU(TM), you will be sure to get the most out of your journey toward creating and mastering your leadership personal brand at work. This manual serves as a leadership personal brand "partner" to accompany you every step of the way as you move closer to the on-the-job success you desire and deserve. Master the Brand Called YOU(TM) Leadership Personal Branding Accompanying Manual of Exercises puts Brenda Bence's proven system to work based on your individual circumstances. You will: - Complete powerful exercises to help you identify all six elements of your Leadership Personal Brand Positioning Statement.- Immediately apply the leadership personal branding principles you learned in Master the Brand Called YOU(TM) to your work life in a practical, no-nonsense way.- Utilize many ways to check in on your leadership personal brand, making sure that you master the five everyday activities that most clearly communicate your brand.- Create your Leadership Personal Brand Marketing Plan, and use it every day at work.- Ensure that your leadership personal brand is working for you building solid on-the-job trust and loyalty in YOU(TM).- Bring your leadership personal brand into the real world so that it is guaranteed to increase your earning power and job satisfaction.
Leading YOU
Leading YOU - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Leading YOU write by Brenda Bence. This book was released on 2016-11-19. Leading YOU available in PDF, EPUB and Kindle. Many executives overlook the single-most critical aspect of leadership. Have you? The most important driver of overall success is your own self-leadership. Without it, your career may stall. Why? Because how you lead yourself directly impacts your ability to lead others, and that, in turn, can prevent you from reaching your full career potential. Self-leadership. It begins and ends with YOU™. In Leading YOU™: The power of self-leadership to build your executive brand and drive career success, Senior Executive Coach Brenda Bence reveals the 15 most damaging self-leadership behaviors she regularly sees in her practice. She then provides you with dozens of tips and techniques you can immediately apply to correct or improve these behaviors. Packed with real-life executive coaching case studies from around the globe, this book will help you: • Strengthen your Executive Presence and build an outstanding leadership brand. • Quit acting like a victim of your calendar, your time, and “the system.” • Utilize powerful mind management techniques to stop limiting behaviors. • Learn how to successfully manage “up” to bosses and “across” to peers. • Promote yourself without bragging, to help you gain visibility and the job you want. • Successfully influence others even if you don’t have an official title or authority. Leading YOU™ not only cuts to the core of what’s needed for effective self-leadership, but it’s also the only book to identify and explain the relationship between self-leadership and a winning leadership brand—the Trademarked YOU™®. Together with the award-winning companion book, Would YOU Want to Work for YOU™?, this book will become your go-to resource for advancing in your career through the power of authentic self-leadership. “Brenda Bence makes it clear: Great leadership is all about self-leadership and learning how to manage YOU as well as you manage others. A great read!” Philip Yuen, CEO, Deloitte Southeast Asia “You may excel at managing others, but unless you look inward to manage yourself first, your career is likely to stagnate rather than ignite. Leading YOU™ is a must read.” Peter Walker, CEO Asia Pacific, ThyssenKrupp Elevator
How You Are Like Shampoo
How You Are Like Shampoo - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook How You Are Like Shampoo write by Brenda Bence. This book was released on 2008-01-02. How You Are Like Shampoo available in PDF, EPUB and Kindle. The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction, and your income potential if your boss, colleagues, and customers felt the same about YOU (tm). This groundbreaking book provides the reader with the only start-to-finish system for defining, communicating, and taking control of your Personal Brand. You'll learn how to: - Identify the 6 essential positioning elements that define your personal brand - Master the 5 everyday activities that most clearly communicate your brand - Avoid the top 20 Personal Brand Busters(tm) that could keep you from success - Increase your earning power and job satisfaction - Build on-the-job trust and loyalty in YOU(tm)
The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace
The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace write by Peter Montoya. This book was released on 2008-11-02. The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace available in PDF, EPUB and Kindle. The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. “Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire
