Mastering Product Innovation - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Mastering Product Innovation write by Walter B. Herbst. This book was released on 2024-03-28. Mastering Product Innovation available in PDF, EPUB and Kindle. The book is written for, and from, practitioners of design and development, and reveals a proven methodology for success. All of the case histories were recognized as both award-winning products, to include the prestigious Edison Awards, as well as successfully winning in the marketplace. Irrespective of your professional background or fit within an organizational structure, and whether you are a team member or an entrepreneur, this proven methodology will convert “hopes and dreams” to a formulation for commercial success.
Mastering Disruption and Innovation in Product Management
Mastering Disruption and Innovation in Product Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Mastering Disruption and Innovation in Product Management write by Christoph Fuchs. This book was released on 2018-09-07. Mastering Disruption and Innovation in Product Management available in PDF, EPUB and Kindle. This book is an essential guide or foundational toolkit for anyone who is involved in the process of developing, offering or selling any type of product or service. Based on how to surf on the waves of innovation and the principle of “form follows function” (System Architecture), it introduces and connects concepts like Market Understanding, Design Thinking, Design to Value, Modularization and Agility. It introduces readers to the essence of these main frameworks and provides a toolkit that explains both theoretically and practically when and how to utilize which one. The methods and processes described in this book have all been successfully tested in many industries. They apply in today’s market context of high uncertainty, complexity and turbulence, where innovation and disruption are essential. Readers will find answers to two fundamental questions: How can we implement an innovation process and environment that are conducive to successful product design? And, if our products fail to appeal to customers, how can we achieve a major turn-around with regard to product development? A wealth of examples and case studies help readers to benefit from the authors’ broad professional experience. Further, lessons learned and conceptual summaries provide valuable shortcuts to the methods and tools discussed. For today’s CEOs, enabling innovation is one of THE most complex leadership tasks. But innovation is not about theory and nice buzzwords. It’s about succeeding in the real world. This ‘hands-on’ book connects the dots and introduces the reader to some of the most relevant ideas and pragmatic concepts fitting today’s business reality. Dr. Robert Neuhauser, Executive VP and Global Head People and Leadership Development, Siemens At the most fundamental level this book brings order to chaos. It sets different and highly relevant design approaches into a complementary picture, rather than presenting them as competing ways of solving the same problem. Product designers, managers, consultants, scholars and students will surely have this valuable book within reach on a daily basis. Olivier L. de Weck, Ph.D – MIT Professor of Aeronautics and Astronautics and Engineering Systems, Editor-in-Chief Systems Engineering
Mastering the Dynamics of Innovation
Mastering the Dynamics of Innovation - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Mastering the Dynamics of Innovation write by James M. Utterback. This book was released on 1994-01-01. Mastering the Dynamics of Innovation available in PDF, EPUB and Kindle. In developing this model, Utterback examines industries over long periods of time to discover patterns in the way innovation is introduced, adopted, and then replaced by yet further innovation.
Mastering Product Management: A Step-By-Step Guide
Mastering Product Management: A Step-By-Step Guide - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Mastering Product Management: A Step-By-Step Guide write by Kevin Brennan. This book was released on 2019-10-25. Mastering Product Management: A Step-By-Step Guide available in PDF, EPUB and Kindle. Mastering Product Management: A Step-by-Step Guide offers practical, real-world advice on how to create and capture value as a Product Manager. It covers the full product life cycle, from idea discovery through end-of-life. Each section is scannable and concise, around two to three pages. Rather than diving deep into the theoretical background of a given area, it serves as a checklist of the key steps a Product Manager should take to complete a given task. - Source new ideas that succeed - Set a compelling product vision and strategy - Search for profitable new business models - Become a market expert - Effectively manage roadmaps - Ensure a successful product launch - Understand value and price profitably - Build and manage high-performance teams - And much more! This book is a convenient reference guide that you can use throughout your workday. It’s meant for Product Managers of all levels and for anyone wishing to understand what it takes to define, develop, launch, and market new products successfully.
Mastering the Hype Cycle
Mastering the Hype Cycle - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Mastering the Hype Cycle write by Jackie Fenn. This book was released on 2008-10-14. Mastering the Hype Cycle available in PDF, EPUB and Kindle. It happens over and over again. Some innovation (a new product, a management trend) comes along that captures the public's imagination. Everybody joins the parade with great fanfare and high expectations. This "next big thing" promises to transform the companies that adopt it -- and inflict great peril on those that don't. Then, when the innovation fails to deliver as promised immediately, everyone starts bailing out. Investments are wasted; stock prices plunge; disillusionment sets in. It doesn't have to be this way. In Mastering the Hype Cycle, Jackie Fenn and Mark Raskino explain what drives this pattern and how your company can avoid its potential dangers. By understanding the hype cycle, you can ride it more skillfully -- timing your investment decisions so that the innovations you adopt stand the best chance of succeeding in the long-term. Drawing on company examples and Gartner's proven STREET (Scope, Track, Rank, Evaluate, Evangelize, Transfer) framework, the authors show how to orchestrate the key steps in the innovation-adoption process -- from choosing which innovations to take on and when in their life cycle you should adopt, to paving the way for a successful introduction. The hype cycle isn't going away. But this book arms you with the strategies you need to ride the crest of a new idea to success -- and steer clear of the trough of disillusionment.
