Author : Alison Pearlman
Release : 2018-10-16
Genre : Design
Kind :
Book Rating : 227/5 ( reviews)

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May We Suggest - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook May We Suggest write by Alison Pearlman. This book was released on 2018-10-16. May We Suggest available in PDF, EPUB and Kindle. An art expert takes a critical look at restaurant menus—from style and layout to content, pricing and more—to reveal the hidden influence of menu design. We’ve all ordered from a restaurant menu. But have you ever wondered to what extent the menu is ordering you? In May We Suggest, art historian and gastronome Alison Pearlman focuses her discerning eye on the humble menu to reveal a captivating tale of persuasion and profit. Studying restaurant menus through the lenses of art history, experience design and behavioral economics, Pearlman reveals how they are intended to influence our dining experiences and choices. Then she goes on a mission to find out if, when, and how a menu might sway her decisions at more than sixty restaurants across the greater Los Angeles area. What emerges is a captivating, thought-provoking study of one of the most often read but rarely analyzed narrative works around.