Mbusiness: The Strategic Implications of Mobile Communications - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Mbusiness: The Strategic Implications of Mobile Communications write by Stuart Barnes. This book was released on 2012-05-04. Mbusiness: The Strategic Implications of Mobile Communications available in PDF, EPUB and Kindle. MBusiness: The Strategic Implications of Mobile Communications presents recent theory and evidence on wireless information technologies and their application in business. Such information is useful in both the classroom and for interested practitioners contemplating new technological developments. MBusiness is a very fast moving area and consequently there is a need to provide relevant material for those who wish to understand the subject. This text provides recent teachings, moving beyond existing wireless technology publications, and differentiates itself strongly via its emphasis on the strategic business application of mobile communications. It stands apart by virtue of the degree of academic rigour with which it tackles the material and is an excellent resource for teaching and learning in the classroom.
M-Business
M-Business - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook M-Business write by Stuart Barnes. This book was released on 2003. M-Business available in PDF, EPUB and Kindle. Examine the impacts of wireless information technologies on modern business and organization. Using a combination of recent theory and eveidence, it demonstrates how forward-thinking organizations are reaping considerable strategic advantage from exciting new opportunities afforded by the mobile paradigm. This book explores the important strategic, managerial and technological issues that follow in the wake of an organization deciding to embrace mobile business models.
Leveraging Mobile Media
Leveraging Mobile Media - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Leveraging Mobile Media write by Valerie Feldmann. This book was released on 2006-03-30. Leveraging Mobile Media available in PDF, EPUB and Kindle. Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.
Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy
Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy write by Lee, In. This book was released on 2012-07-31. Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy available in PDF, EPUB and Kindle. As business paradigm shifts from a desktop-centric environment to a data-centric mobile environment, mobile services provide numerous new business opportunities, and in some cases, challenge some of the basic premises of existing business models. Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy seeks to foster a scientific understanding of mobile services, provide a timely publication of current research efforts, and forecast future trends in the mobile services industry. This book is an ideal resource for academics, researchers, government policymakers, as well as corporate managers looking to enhance their competitive edge in or understanding of mobile services.
Global Mobile Commerce: Strategies, Implementation and Case Studies
Global Mobile Commerce: Strategies, Implementation and Case Studies - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Global Mobile Commerce: Strategies, Implementation and Case Studies write by Huang, Wayne. This book was released on 2007-09-30. Global Mobile Commerce: Strategies, Implementation and Case Studies available in PDF, EPUB and Kindle. Explores global m-commerce strategies and technological standards, and provides cases of the subject from a global perspective.
