McDonald's and the Hotel Industry - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook McDonald's and the Hotel Industry write by . This book was released on 2002. McDonald's and the Hotel Industry available in PDF, EPUB and Kindle.
Golden Arch Hotel
Golden Arch Hotel - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Golden Arch Hotel write by Stefan Michel. This book was released on 2005. Golden Arch Hotel available in PDF, EPUB and Kindle. In 2001, McDonald's launched a new venture by opening two hotels in Switzerland (Zurich and Lully) under the name "Golden Arch Hotel." The hotels were positioned as four-star accommodations with cutting-edge in-room technology and unique, modern interior design. Testimonials of guests were mixed following their stays in the Golden Arch Hotels. Most seemed to agree, however, that the four-star rating didn't seem to match with McDonald's image. In a fiercely competitive hotel market, Golden Arch Hotels was faced with the challenge of how to profitably target the key customer segments: travel groups, business travelers, and frequent travelers (FITs). With only two locations in one highly competitive country, how well is Golden Arch positioned in Switzerland, and how can the model be expanded and launched throughout the world?
The Lodging and Food Service Industry
The Lodging and Food Service Industry - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Lodging and Food Service Industry write by Gerald W. Lattin. This book was released on 2002. The Lodging and Food Service Industry available in PDF, EPUB and Kindle.
How to Excel in Restaurant and Hotel Management
How to Excel in Restaurant and Hotel Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook How to Excel in Restaurant and Hotel Management write by H. Berberoğlu. This book was released on 1994. How to Excel in Restaurant and Hotel Management available in PDF, EPUB and Kindle. Excellence in service, and quality of product in restaurant and hotel management today are more important than ever before. This publication explains the essentials of successful management, and explores the management process. A must have book for all in the business.
Global Cases on Hospitality Industry
Global Cases on Hospitality Industry - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Global Cases on Hospitality Industry write by Timothy L. G. Lockyer. This book was released on 2013-05-13. Global Cases on Hospitality Industry available in PDF, EPUB and Kindle. Get a comprehensive research-based look at real life hospitality industry issues from leaders in the field Global Cases on Hospitality Industry is a comprehensive examination into hospitality issues around the world. This detailed look at the industry’s dynamics uses an international perspective that provides reader understanding by spanning several strategic and functional areas in management practices. Leading academics, trainers, and consultants from around the globe offer research-based perspectives on real life issues in this competitive industry. This important text extensively explores various aspects of the industry from both Asian and Western countries, providing important insights into policymaking, research, consulting, and teaching. Global Cases on Hospitality Industry presents extensively-researched illustrative case studies and accounts of revealing management practices from experts around the world. This book explains both the positive and negative impact of certain real life policy and management decisions in various aspects of the industry. This text discusses topics such as marketing, human resources, strategy, entrepreneurship, the use of technology, and ethics, using inside looks into different hospitality and travel and tourism companies. The book includes numerous figures and tables to clearly illustrate research data. Topics in Global Cases on Hospitality Industry include: consumer marketing research price promotions consumer behaviors bed and breakfast expectation analysis assessment of service quality company organizational structure labor productivity human resource issues franchise restaurants impact around the world tour operator strategies similarity of problems between the hospitality and tourism industries heritage tourism societal effects of tourism development ethical challenges and much more! Global Cases on Hospitality Industry is essential reading for hospitality management educators, students, trainers, and researchers in services management.
