Media and Digital Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Media and Digital Management write by Eli M. Noam. This book was released on 2019-01-23. Media and Digital Management available in PDF, EPUB and Kindle. Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover—in a jargonless, non-technical way—the major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.
Media Management and Digital Transformation
Media Management and Digital Transformation - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Media Management and Digital Transformation write by Arne L. Bygdås. This book was released on 2019-05-01. Media Management and Digital Transformation available in PDF, EPUB and Kindle. Media Management and Digital Transformation provides novel and empirically rich insights into the tensions, struggles and innovations of news making and managing in media organizations. From an empirically grounded perspective this book investigates how the 'buzz' of new technology tends to prevent management from seeing which changes are needed and indeed possible to make in the newsroom. It presents ground-breaking research showing that fostering ingenious, innovative solutions can be created from within organizations by engaging and allowing employees to recognize problems, reflect and experiment with new ways of working, using technology as support for change. The research presented arises from a four-year action research project in collaboration with three small and medium-sized Norwegian newspapers, in addition to ethnographic research in newsrooms and on media organizations and phenomena in the USA and Europe. It includes among other empirical examples of newsrooms transitioning from a deadline-controlled workflow to an open-ended flowline production, and provides new tools and methods for fostering collaborative creativity and co-creative innovation practices. It also looks into newsrooms’ attempts to strengthen their audience engagement, metrics performance and external collaborations with technology providers, journalism education and action researchers. With theoretical chapters, methodological insights and qualitative case studies of contemporary practices, this book is essential reading for students and practitioners involved with media management globally.
Digital Media and Innovation
Digital Media and Innovation - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Digital Media and Innovation write by Richard A. Gershon. This book was released on 2016-02-11. Digital Media and Innovation available in PDF, EPUB and Kindle. Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.
Digital and Marketing Asset Management
Digital and Marketing Asset Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Digital and Marketing Asset Management write by Theresa Regli. This book was released on 2016-08-02. Digital and Marketing Asset Management available in PDF, EPUB and Kindle. The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works.
Expanding a Digital Content Management System
Expanding a Digital Content Management System - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Expanding a Digital Content Management System write by Magan Arthur. This book was released on 2013-10-08. Expanding a Digital Content Management System available in PDF, EPUB and Kindle. The ultimate guide for the advanced user who is tasked with building an enterprise strategy and implementation plan for digital content management.
