Media Messages - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Media Messages write by Linda Holtzman. This book was released on 2014-12-18. Media Messages available in PDF, EPUB and Kindle. The new edition of this widely adopted book reveals how the popular media contribute to widespread myths and misunderstanding about cultural diversity. While focused on the impact of television, feature film, and popular music, the authors reach far beyond media to explore how our understanding, values, and beliefs about race, class, gender and sexual orientation are constructed. They analyze how personal histories, combined with the collective history of oppression and liberation, contribute to stereotypes and misinformation, as well as how personal engagement with media can impact prospects for individual and social freedom. Along with updated media examples, expanded theories and analysis, this edition explores even more deeply the coverage of race in two chapters, discusses more broadly how men and boys are depicted in the media and socialized, and how class issues have become even more visible since the Great Recession of the 21st century and the Occupy movements. Special activities and exercises are provided in the book and an online Instructor's Manual is available to adopters.
Analyzing Media Messages
Analyzing Media Messages - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Analyzing Media Messages write by Daniel Riffe. This book was released on 2006-04-21. Analyzing Media Messages available in PDF, EPUB and Kindle. Analyzing Media Messages provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that recur in content analysis, in such areas as measurement, sampling, reliability, data analysis, validity, and technology. This Second Edition maintains the concise, accessible approach of the first edition while offering an updated discussion and new examples. The goal of this resource is to make content analysis understandable, and to produce a useful guide for novice and experienced researchers alike. Accompanied by detailed, practical examples of current and classic applications, this volume is appropriate for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass communication fields, political science, and other social and behavioral sciences.
Media Messages
Media Messages - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Media Messages write by Linda Holtzman. This book was released on 2000. Media Messages available in PDF, EPUB and Kindle. Studies the influence of media messages on the American public, looking at the stories and messages conveyed in prime time television shows, and in popular films and music, and examines methods of analyzing the content and impact of images of gender, socioeconomic class, race, and sexual orientation.
Media Literacy
Media Literacy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Media Literacy write by Art Silverblatt. This book was released on 2014-05-30. Media Literacy available in PDF, EPUB and Kindle. Covering print, photography, film, radio, television, and new media, this textbook instructs readers on how to take a critical approach to media and interpret the information overload that is disseminated via mass communication. This fourth edition of Keys to Interpreting Media Messages supplies a critical and qualitative approach to media literacy analysis. Now updated with conceptual changes, current examples, updated references, and coverage of new developments in media— particularly in digital, interactive forms—this book addresses all forms of information disseminated via mass communication. Organized into three sections, the book first presents a theoretical framework for the critical analysis of media text that covers the definition of media literacy as well as fundamental principles and concepts. Part II focuses on the application of this methodological framework to the analysis of advertising, journalism, American political communications, and interactive media. Part III considers specific mass media issues, such as violence in the media, media and children, and global communications, and discusses outcomes of having a media-literate population.
Media Messages and Public Health
Media Messages and Public Health - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Media Messages and Public Health write by Amy Jordan. This book was released on 2010-11. Media Messages and Public Health available in PDF, EPUB and Kindle. Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on public health-related messages and behaviors. Uniquely tailored to the challenges faced by content researchers interested in the study of public health topics, coverage includes: Conceptual and methodological foundations involved in the practice of content analysis research used to examine public health issues. Measurement challenges posed by the broad range of media. Use of content analysis across multiple media types. The potential for individual differences in audience interpretation of message content. Case studies that examine public health issues in the media to illustration the decisions that are made when developing content analysis studies. The volume concludes with a set of guidelines for optimal content analysis research, and suggests ways in which the field can accommodate new technologies and new ways of using media. Developed for researchers in communication, media, and public health, this unique resource demonstrates how the variety of decisions researchers make along the way allows the exploration of traditions, assumptions and implications for each varying alternative and ultimately advances the science of content analysis research.
