Media Programming - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Media Programming write by David Wise. This book was released on 2010-08. Media Programming available in PDF, EPUB and Kindle. The media industry plays a vital role in informing and entertaining the public. Media ownership and the availability of diverse programming have been a long-standing concern of Congress. Despite numerous programming choices in TV and radio available to the public, independently produced programming ¿ that is, programming not affiliated with broadcast networks or cable operators ¿ has decreased through the years. This report discusses: (1) the extent to which the sources of TV programming have changed over the last decade; (2) the factors industry stakeholders identified as affecting the availability of independent TV programming; and (3) the factors industry stakeholders identified as influencing programming decisions in radio. Illus.
Media Programming
Media Programming - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Media Programming write by Susan Tyler Eastman. This book was released on 2012-03-01. Media Programming available in PDF, EPUB and Kindle. Current, relevant, and student-friendly, MEDIA PROGRAMMING, 9E, International Edition delivers the most accurate coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, including multiplatform strategies, cross-media, new media, high definition media, new programming strategies, and wireless and pay-per-view media. It explains how programs (units of content) are selected (or not selected), arranged, evaluated and promoted with the need to consider pressures from technology, financing, regulations, policies, and marketing. Covering the latest trends and issues in the industry, MEDIA PROGRAMMING, 9E, International Edition includes practical examples, insight from noted industry authorities, a useful website, and an expanded glossary to reflect the latest trade jargon and practices.
Media Programming
Media Programming - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Media Programming write by Susan Tyler Eastman. This book was released on 2009. Media Programming available in PDF, EPUB and Kindle. This book is primarily about television and radio and it focuses on entertainment and informational programs coming to viewers as pre-produced units of content. -Pref. [This book] provides students with ... information on the techniques and strategies used in the programming industry. [This] text covers all aspects of media programming for broadcast and cable television, radio, and the Internet ... The authors explore how programs (units of content) are selected (or not selected), how programs are arranged in schedules of various kinds, how programs are evaluated by the industry, and how they are promoted to audiences and advertisers. The book also delves into the limits of media programming arising from technology, regulations, policies, and marketing needs, as well as how things like human attention spans, lifestyle patterns and economics determine the availability and arrangement of media entertainment content. -http://www.wadsworth.com.
The Rise of Cable Programming in the United States
The Rise of Cable Programming in the United States - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Rise of Cable Programming in the United States write by Megan Mullen. This book was released on 2009-06-23. The Rise of Cable Programming in the United States available in PDF, EPUB and Kindle. Winner, McGannon Communications Research Award, 2004 In 1971, the Sloan Commission on Cable Communications likened the ongoing developments in cable television to the first uses of movable type and the invention of the telephone. Cable's proponents in the late 1960s and early 1970s hoped it would eventually remedy all the perceived ills of broadcast television, including lowest-common-denominator programming, inability to serve the needs of local audiences, and failure to recognize the needs of cultural minorities. Yet a quarter century after the "blue sky" era, cable television programming closely resembled, and indeed depended upon, broadcast television programming. Whatever happened to the Sloan Commission's "revolution now in sight"? In this book, Megan Mullen examines the first half-century of cable television to understand why cable never achieved its promise as a radically different means of communication. Using textual analysis and oral, archival, and regulatory history, she chronicles and analyzes cable programming developments in the United States during three critical stages of the medium's history: the early community antenna (CATV) years (1948-1967), the optimistic "blue sky" years (1968-1975), and the early satellite years (1976-1995). This history clearly reveals how cable's roots as a retransmitter of broadcast signals, the regulatory constraints that stymied innovation, and the economic success of cable as an outlet for broadcast or broadcast-type programs all combined to defeat most utopian visions for cable programming.
U. S. Informational Media Guaranty Program
U. S. Informational Media Guaranty Program - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook U. S. Informational Media Guaranty Program write by United States. Congress. Senate. Committee on Foreign Relations. This book was released on 1967. U. S. Informational Media Guaranty Program available in PDF, EPUB and Kindle.
