Meta-Luxury - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Meta-Luxury write by M. Ricca. This book was released on 2012-04-26. Meta-Luxury available in PDF, EPUB and Kindle. Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.
Meta-Luxury
Meta-Luxury - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Meta-Luxury write by M. Ricca. This book was released on 2012-04-26. Meta-Luxury available in PDF, EPUB and Kindle. Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.
Independent Luxury
Independent Luxury - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Independent Luxury write by Jonas Hoffmann. This book was released on 2015-07-26. Independent Luxury available in PDF, EPUB and Kindle. In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and show no sign of slowing. This book explains the importance of innovation and argues why independent brands are vital to the survival of the industry.
Research Handbook on Luxury Branding
Research Handbook on Luxury Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Research Handbook on Luxury Branding write by Felicitas Morhart. This book was released on 2020-04-24. Research Handbook on Luxury Branding available in PDF, EPUB and Kindle. Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an international team of top-level researchers, this Handbook offers analysis and discussion of the profound socioeconomic, psychological, technological and political changes that are affecting the luxury industry, and that will continue to shape its future.
The Rise of Positive Luxury
The Rise of Positive Luxury - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Rise of Positive Luxury write by Wided Batat. This book was released on 2022-07-21. The Rise of Positive Luxury available in PDF, EPUB and Kindle. Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream. TLR helps luxury businesses and researchers develop in-depth knowledge about the mechanisms and factors that shape the future of positive luxury thinking and doing while promoting collective and individual well-being outcomes, social justice, eco-friendly practices, and sustainable growth, involving various stakeholders, communities, and institutions across developed and developing countries. Through a wide range of empirical, methodological, and theoretical contributions, examining the social, environmental, organizational, political, and cultural issues in responsible luxury marketing, this book explores the relationship between luxury consumption, production, and well-being outcomes. It offers a comprehensive overview of how luxury businesses can transform their practices and thus play an active role in promoting positive luxury within the industry and beyond along with enhancing their competitiveness, innovation, and profitability. The idea of well-being outcomes and sustainable growth, as applied in the TLR agenda, calls for synergistic theoretical and practical approaches. The content of this book, through different exciting chapters, will generate novel ideas to promote positive luxury business models leading luxury firms to transform their practices by advancing the current understanding of ethical and responsible business practices, which contribute to individual and collective well-being within the luxury field.
