Metaphor and Discourse - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Metaphor and Discourse write by A. Musolff. This book was released on 2009-03-26. Metaphor and Discourse available in PDF, EPUB and Kindle. The contributors present a coherent collection of work on the functioning of metaphor in public discourse and related discourse areas from a broadly cognitive-linguistic background, providing a state-of-the-art overview of research on the discursive grounding of metaphor from a cognitive-linguistic perspective.
Metaphor in Discourse
Metaphor in Discourse - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Metaphor in Discourse write by Elena Semino. This book was released on 2008-09-04. Metaphor in Discourse available in PDF, EPUB and Kindle. This book discusses metaphor at work in a variety of linguistic contexts, from election leaflets to specialist scientific articles.
Metaphor in Specialist Discourse
Metaphor in Specialist Discourse - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Metaphor in Specialist Discourse write by J. Berenike Herrmann. This book was released on 2015-12-15. Metaphor in Specialist Discourse available in PDF, EPUB and Kindle. Metaphor in Specialist Discourse presents multiple perspectives on metaphor use in specialist and popularized discourse contexts. Using genre and register as starting parameters for deeper exploration, and pushing the boundaries further to open up new areas and possibilities, ten independent articles investigate metaphor use across a range of specialist domains of discourse, such as biology research articles, psychological counseling, soccer commentaries, workfloor communication, and penal policy documents. Framed by two theoretical chapters, the book is a contribution to the study of metaphor use in distinct discourse settings that will be of value to linguists and metaphor scholars of different persuasions, graduate students of linguistics and related disciplines, and practitioners of specialized areas with an interest in (verbal or gestural) language use in their areas of expertise. It shows that aspects of discourse variation are the beginning of, not an afterthought to, accurate empirical metaphor studies.
Metaphor and Gender in Business Media Discourse
Metaphor and Gender in Business Media Discourse - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Metaphor and Gender in Business Media Discourse write by V. Koller. This book was released on 2004-05-25. Metaphor and Gender in Business Media Discourse available in PDF, EPUB and Kindle. This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.
Metaphor and Political Discourse
Metaphor and Political Discourse - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Metaphor and Political Discourse write by A. Musolff. This book was released on 2004-08-04. Metaphor and Political Discourse available in PDF, EPUB and Kindle. Far from being rhetorical ornaments, metaphors play a central role in public discourse, as they shape the structure of political categorisation and argumentation. Drawing on a very large bilingual corpus, this book, now in paperback, analyses the distribution of 'metaphor scenarios' in more than a decade of public discourse on European integration, elucidating differences in UK and German attitudes and argumentation. The corpus analysis leads to a refinement of cognitive metaphor theory by systematically relating conceptual, semantic and argumentation levels and incorporating the historical dimension of metaphor evolution. Finally, drawing on examples of metaphor negotiation and on a reassessment of Hobbes' concept of metaphor in Leviathan, the book highlights the ethical dimension of metaphor in politics.
